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Confirm elicitation result is to make sure accuracy of the information collected and no conflict with other information. It is important because if the information are wrong or with mistakes, the following business analysis will be waste of time.
For example, to launch a sport watch in a country, we need to elicit the consumers personas like ages, gender, income, professionals etc. If the income data wrong, our sport watch will be too expensive to the customers in that country. Then we will not be able to reach the sales goals.
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