Notes

Marketing Tips For Your Massage Business - Your USP

Let me ask you something. What is it that sets you in addition to other bodywork practitioners or massage businesses in your town?

You see, asking this question is probably the most important things you need to do BEFORE you can even set out to market your massage business effectively. The answer(s) to this particular question should form what is actually a core part of your business identity - your Unique Serving Proposition or USP.

Actually, in traditional marketing jargon USP means Unique Selling Proposition, but I like 'Serving' superior, cause that maybe what we have been doing, providing - an invaluable 'service'.

Now when I say Unique Serving Proposition, I am not referring to different bodywork techniques the application of, or how much time you've been a practitioner etc. What I am discussing is originating track of just one clear statement that explains the main advantage or benefit a client will receive by using your services versus anyone or another type, your Unique Serving Proposition.

When it depends on it a powerful USP should explain your most exciting benefit, that's not offered by any other practitioner locally and should be utilized in ALL of one's marketing materials.

So, if you don't yet have a very USP, you will need to create one if you are planning to find the most out of the marketing efforts. facial massage toowoomba should also consider the different 'niche' groups you want to attract as clients. I know many people that possess a different USP for every with their target 'niche' groups!

Here are a few specific questions you should ask yourself when you sit down to create your USP:

1) What benefits does a customer get after they have a massage from me?

2) What are the most pressing conditions my clients face?

3) What ultimate outcome would they provide anything to have?

4) Why should a possible client choose me over some other massage therapist to do this outcome?

Using these solutions to these questions, you may then patch together your Unique Serving Proposition by outlining the key benefit that you simply believe your buyers would love to experience and make up a very clear, specific statement that intentions to deliver just that!

The most critical thing that your particular USP should clearly response is, 'What is at it on their behalf!'

Having an effective USP however is half the work, then you definitely need to surpass everything you promise.

Anyway, to adopt video step further, your USP must be your professional 'calling card', meaning anytime somebody asks you what you do for a job, you ought to simply quote your USP.

For example, if a person asks my partner Tania (who's a massage teacher) what she does, she answers, 'I provide top class training and support in Hawaiian Lomi Lomi & Hot Stone Massage.'

To that this fact is usually, 'Oh really, which is interesting.' Tania might then say, 'Yeah we run week long retreats down in the Byron Bay Hinterland. It is really great. Participants can come away become familiar with a wonderful new skill, rejuvenate and have inspired!

To that, the response is often like, 'Wow, that sounds amazing, do you possess a brochure or something?' Tania just happens to have a few brochures in their own handbag and the rest is obvious.

Now no always happen like this continuously, plus most all cases they're worth quote your USP sentence after sentence (as it would sound strange just by itself), but tend to you see how using our USP inside the above example is far more powerful than Tania just saying, 'Oh, I am a massage teacher'? Absolutely!

For your reference, I have included several different instances of possible USPs for massage therapists:

'A Rejuvenated You In As Little As sixty minutes!' 'Complete Relaxation In The Comfort of Your Home Or Mine!' 'Total Indulgence To Your Door!' 'Effective Pain Natural Way!' 'All Massage Styles, Available All Hours!' 'A First Class Massage And Every Time!' 'An Un-rushed, Full Body Massage Treatment...Satisfaction Guaranteed!' 'Caring For Your Well Being Is Our Passion!'

These should offer you a good start. So go ahead and come track of your individual original, and appealing USP in regards to the service(s) you offer, and be sure you include it in your business cards, your brochures, the truth is put it to use in ALL of one's marketing materials!

Also, a fantastic USP can be used inside headline from a advertising which you do like articles, press announcements or flyers etc.

Oh yeah, make sure that you always, have always some brochures, business cards etc giving you at all times cause everyone you cross paths with could be a potential client!

My Website: https://www.aromatouch.com.au/pamper-packages.php