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- Circulation - 125,000
- Awards - John Bird given MBE for services to homeless people
- Target Audience/preferred reading met - innovators/utopians can personally identify and align their views with the socialist principles of the magazine
- Impact (global and local) - change the lives of their workforce, help even a little bit - wants to help end poverty - signs it's not helping, but could change public perception - cover nine different countries - worked with over 10,000 individuals
- Celebrity endorsements/exclusives - comedians, Hollywood actors, draw attention to causes
- Criticised for being too commercial and flashy in design
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