Notes

Personal Statement
Statement of Purpose
Marketing is the invisible force that drives the modern business world forward. With recent advancements in communications technology, the marketing field has been modernised, with innovative opportunities and new potential pitfalls. With the globalization of business, the success or failure of international marketing campaigns is irrefutably a powerful factor in the success or failure of modern companies. In Nigeria, however, the field of marketing remains comparatively underdeveloped and neglected, conversely, and the educational opportunities are likewise inadequate for my goals. In contrast, UK businesses place great emphasis on advertising and marketing, and the marketing techniques are accordingly advanced and well-established in the UK. I am confident that, the resources available in your postgraduate program in the UK are perfect for taking my career to the next level.
I was primarily attracted to the field of marketing because I find it to be a very dynamic and creativity-based field. In addition, marketing is a fast-growing discipline, incorporating a wide area of activities within the community. I was first exposed to marketing when I took a role as one of the Social Media Managers for God Bless Nigeria Project, Abuja, Nigeria, Where I run adverts for the company and I also took courses related to marketing, such as Branding, Customer ethics, Advertising and Marketing Management. In addition to the lectures, we examined several case studies and devised detailed solutions for particular problems; through these courses, I grew familiar with the basic theories and applications of marketing.
I have several concrete goals for my postgraduate experience in the UK. I hope to learn the latest marketing techniques and theories, while also expanding my horizons and developing a broader, more international outlook. I look forward to interacting with students of different nationalities and diverse backgrounds, which will provide me with a deeper understanding of different cultures and mindsets.
Studying in such an environment will, I believe, put me on the path to success. Specifically, joining the prestigious master’s program offered by Sheffield Hallam University will give me the theoretical training, practical experience, and access to resources that I will need to advance my knowledge.
After completion of the master’s program, I plan to return to Nigeria (God Bless Nigeria Project), and apply my skills toward expanding their business beyond Africa and worldwide. I feel that the knowledge and experience I gain in your master’s program will be essential in helping the company expand and grow well into the future. I am confident that the skills and expertise I have acquired through years of education and employment have prepared me well for postgraduate study at your institution, and I am eager to apply myself and develop my skills further.
I earnestly look forward to a favourable consideration for admission in your amiable University.