Notes

There Are Five Movements That Are Worth Observing In The Media And Entertainment Space In 2022





In 2022, media and entertainment companies will have a familiar landscape influenced by consumer behavior dynamism, technological innovation, competitive intensity, and industry reshaping. Mix in the continuing results of the pandemic on business conditions along with the workforce, an inflationary economy, and a charged social and political landscape, and company leaders are steering through unpredictable terrain. Listed here are five trends to observe around ahead because the industry works to reframe its future.





1. Content distribution gets (more) complex
Purchase of new original content shows no symbol of slowing even as we transfer to 2022. Submissions are the fuel that drives consumer interest and engagement across platforms - streaming, broadcast and cable networks. What sort of content reaches consumers, however, frequently involves problematic decision-making process.

The direct-to-consumer (D2C) pivot will still be the principal strategic priority for the industry in the coming year. Operators and investors alike are centered on subscriber growth and retention since the key performance indicators for services where switching costs for people are minimal. Despite their rapid growth over the past two years, most D2C services operated by media companies remain unprofitable and consume cash, devouring resources from the overall enterprise.

The administrative centre intensity connected with streaming highlights the importance for media companies to harvest the financial benefits of the linear ecosystem. Even as cord cutting gradually shrinks the universe of traditional video subscriptions, broadcast and cable networks remain cashflow engines. In order to avoid a dislocated unwinding in the legacy pay-TV environment and its valuable monthly subscriber fees and advertising revenues, network owners must continue to direct fresh content, including sports, on their linear channels to maintain viewers engaged.

In the year ahead, operators (specially those minus the scale or capital resources to visit truly “all in” on streaming today) is going to be up against challenging decisions around programming their streaming platforms to drive growth, as well as remaining profitable but structurally declining linear businesses to build cash flow. This is the tricky balancing act.

Working on these decisions will require sophisticated modeling and disciplined business planning that spans creative and executive priorities to get the optimal mixture of growth and financial outcomes.

2. Simplified and customised experiences take center stage
In 2022, consumers continuously seek out unique experiences and ubiquitous entry to entertainment content. Companies that solve the discoverability puzzle and aggregate content inside a more intuitive and accessible way will rise to the top.

Consumers expect effortless interactions through the entire end-to-end customer journey, from sign-up to usage and billing. Accordingly, we will have more companies taking part in the streaming value chain. Network owners, broadband providers and connected TV manufacturers is going to be taking steps to simplify, optimize and integrate layers and compatibility tools across platforms to enhance the consumer experience.

Content discovery has become increasingly a hardship on consumers while they bounce between streaming services seeking new series and old hits one of many avalanche of available programming. Tech-savvy firms that harness valuable viewership data to provide customers more of the content they want will like an affordable advantage. In 2022, streamers playing catch-up will refine their recommendation engines according to demonstrated subscriber preferences and usage history, and tailor their marketing - in-platform well as over external channels - to create consumers conscious of each of the viewing options.

Bundling also can improve the consumer experience. The scaled digital-native streamers supply a number of integrated offerings for their video subscribers - shopping, gaming, devices, and other digital services. Media companies with diversified businesses or innovative partnerships with others - including within the digital asset arena (e.g., non-fungible tokens, or NFTs) - will aim to create their particular “flywheels” offering a portfolio of offerings for their streaming subscribers, driving new sign-ups and adding stickiness towards the D2C revenue model, extending the life span of the customer relationship.

A deep lineup of desirable programming is table stakes for the streaming game. Within an environment where rrndividuals are juggling a growing collection of services and switching prices are low, media companies have to deliver an experience that keeps subscribers connected and engaged.

3. Movie night will go back to the theatre
The results from the pandemic on the movie business have been severe. Cinema owners struggled to stay open as moviegoers stayed away due to virus concerns and limited use of fresh film product. As the emergence with the Omicron COVID-19 variant is adding uncertainty, you will find signals pointing to some constructive path forward for that box office in 2022.

In 2021, 13 films grossed over $100 million based on Box Office Mojo, down from over 30 in 2019. Nonetheless, leads to 2021 indicated the perfect audience appetite for “blockbuster” features as reopening across the nation gained steam, prompted in part with the distribution of effective vaccines. Looking ahead, a substantial slate of long-anticipated tentpole movies will help drive the recovery in theatre admissions.

A change which will hold in 2022 could be the abbreviation of the exclusive theatrical window to approximately 45 days and, for many mid-size films, a day-and-date release approach that allows people to view new movies inside the theatre or in your house. Following a difficult series of negotiations between theatres and studios, the show industry offers aligned on an approach that preserves the tools in the theatrical window while acknowledging a realistic look at streaming popularity.

The shorter first-run window allows studios and theatres (and artistic talent) to make use of successful major releases - namely the large ticket sales that happen on opening weekend and the following a few months, together with ability for studios to leverage marketing spend for a film’s premiere into future distribution windows, specifically fast-following D2C availability.

4. NFTs have entered the press chat
Excitement is building around NFTs as being a vehicle for media companies to expand engagement making use of their content and IP and could supply a future monetization model as the market matures.

Early adopters are purchasing NFTs associated with sports, art, collectibles and much more, acquiring one-of-a-kind digital assets which can be easily tradable and whose ownership and authenticity are recorded via blockchain technology.

To participate encounter, media publication rack forming relationships with NFT technical specialists and marketplaces to produce offerings which allow people to take part in a totally new way using cartoon characters, movie and TV show scenes and also other content. NFTs allow media industry players to generate cross-platform consumer interactivity anchored in proven IP also to build new communities by extending the consumer relationship into emerging digital areas.

In 2022, the media and entertainment industry will undertake lots of NFT innovation and experimentation. The cost-effective return of those efforts is unclear; today, NFT projects on tv and entertainment space are essentially marketing investments intended to power engagement and access fans - especially those active in crypto - wanting to deepen their association with popular content. In the foreseeable future, media companies could generate royalty income related to secondary sales of NFTs… perhaps in transactions stuck just using activities happening from the metaverse.

5. M&A remains a trendy item about the menu
Over the past 12 months, the press and entertainment industry saw the greatest players execute on the various transactions - landscape-shifting megamergers, bolt-on acquisitions of smaller studios including properties situated in international markets that leave localized content, targeted deals for niche IP assets which can be leveraged to make fresh programming, and innovative joint ventures designed to accelerate global streaming growth on a capital-efficient basis.

In 2022, the consolidation of studios and networks will continue as companies look to build this content, capabilities and scale had to battle the digital-native behemoths who reap the benefits of tremendous financial and operational advantages.

After deal headlines fade, management teams will face the heavy lift of integration, right-sizing and realigning front office operations, IT systems and corporate infrastructure to realize ambitious efficiency goals. Cost savings realized through integration will fund future growth investment and boost profits, a vital objective since the industry transitions from your stable, high-margin linear world with a streaming ecosystem that drives less-profitable revenue (for the time being).

Robust conditions in private and public capital investing arenas are enabling companies to trade non-core businesses as well as other corporate assets that no more fit their evolving growth strategies or capital allocation priorities. Accordingly, asset divestitures is a key trend in 2022 at the same time. Activist investors may play a task in certain of such transactions, in the role of another catalyst for change.

The press and entertainment industry is definitely a whirlwind of strategic activity as companies build, renovate and destroy business portfolios in response to market developments, and 2022 won't be any different. These five trends indicate how the media companies are poised for another year of exciting change, as companies drive innovation, tackle new challenges and capture opportunities to position themselves for growth.


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