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Optimizing your website for free is an important part of your ongoing SEO campaign.
There is a huge amount of things that you can do to your website to help boost traffic to your website.
If you are able to take the time to optimize your website for free then you will be able to boost traffic to your website without spending a lot of cash.
How can you optimize your website for free?
Here are some tips which you can follow in order to optimize your website for free.
Add keywords to your website
The first step to optimize your website for free is to add keywords to your website.
The keywords are the key words which will be searched by users when they are looking to buy a product/service.
By optimizing your website for free for the keywords you are targeting the users in the market who are most likely to be interested in buying your product.
An example of a keyword would be “flat screen TV”. If you were to sell a TV it would be natural to assume that most people would be searching for flat TV screens.
Adding the keywords to your website can be done in a number of ways.
Adding keywords to your website in the content
Many webmasters know the importance of including keywords in the content. However, adding keywords to your website in the content may not be enough.
The content of the pages on your website should be optimized for the keywords that you are targeting.
Adding keywords to your website in the titles
The titles of your website pages can be optimized by adding keywords to the titles.
The titles of pages should describe the content on the page. Adding keywords to the titles will help increase the chances of the pages being searched for by those using the keywords.
Adding keywords to your website in the meta-tags
The meta-tags of your website pages can be optimized by adding keywords to the meta-tags.
The meta-tags of your website pages are used by search engines to determine the relevance of the pages to the keywords that the user has searched for.
Adding keywords to your website in the footer
The footer of your website pages can be optimized by adding keywords to the footer.
The footer of your website pages can help to target the users of the web who have visited certain pages on the website.
Adding keywords to your website in the URL
The URLs of your website pages can be optimized by adding keywords to the URLs.
The URLs of your website pages are like the addresses of other websites. The keywords can be included in your domain name to create the website URL.
Adding keywords to your website in the tags
The tags of your website pages can be optimized by adding keywords to the tags.
The tags of your website pages can be used to categorize the pages on your website. Including keywords in the tags can help to increase the chances of the users to be able to find the pages they are looking for.
security optimization to your website in the alt tags
The alt tags of your images are images which are displayed as thumbnails when your website pages are displayed.
The alt tags of your images are used to describe the images to the users when they are browsing. Including keywords in the alt tags can help to increase the chances of the users to be able to find the images they are looking for when they are browsing.
Adding keywords to your website in the file names
The file names of your images are images which are displayed as thumbnails when your website pages are displayed.
The file names of your images are used to describe the images to the users when they are browsing. Including keywords in the file names can help to increase the chances of the users to be able to find the images they are looking for when they are browsing.
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