Notes

Are gamblers at risk from experiencing casino-related sounds or images?
Casinos are places where people can gamble. It is not uncommon to observe gamblers, dealers and bouncers at the casino. This paper examines the effects of the noise of casinos on patrons' attitudes towards gambling. This paper is partially written in response to Jack C. Moore's "Gambling and its Social Histories" that is available in the Journal of the American Medical Associations Vol. 83 Issue 3. pp. 818-819. The quantitative techniques were used to study the effects of noise on gambling attitudes.

Here, aimed at investigating the effects of combining casino-related noises and red light in the absence of a participant and a casino, on perceived casino-related behavior. The study was conducted using a within-subject design, in which participants performed a gamble task while being analyzed for response time. We also examined the effect of red light alone and red light combined with white noise. The results showed that there was a significant main effect of red light (faster reaction time) however there was no significant impact of white noise (a slower reaction time) and this suggests that it had little influence on negative attitudes. Thus we interpret these findings as follows: in a situation in which players are exposed casino-themed noises and lights and red lights, those who are sensitive to these external factors might be more likely to act in a casino-oriented way.

This paper also discusses the issue of casino environments that offer both losses and rewards. Understanding how the incentive system of a casino functions is crucial to understand how customers react to any changes in these variables. We argue that both positive reinforcement and negative reinforcement are crucial in increasing people's willingness to choose specific strategies and in keeping those strategies consistent over time. We suggest that gamblers tend to choose strategy A rather than strategy B when they notice changes in the casino's reward and loss levels. This is reflected by the amount of money wagered and possible losses.

Then, we looked into the relationship between red lights and decision-making response time in a scenario where participants were exposed to casino-themed sounds. Again, we found a main impact of the red light on reaction time, measured by the speed at the players chose their strategy. However there was no significant effect of the red light on the profitability or the payout.

To study the relationship between rewards and deck selection more thoroughly We conducted an experiment where participants were randomly presented with two decks: one printed in black and one printed with red. Prior to the gambling task we had instructed participants to imagine an image that evoked a strong emotional reaction for example, a war scene or the scene of a crash. We informed the participants they'd be asked to choose one card from each deck shortly after the decks were shown. At this point, it is hard to think of how any rational person could have concluded that one deck was superior to the other.

There are many factors that influence the casino-related sounds or images. However, the results proved that the images and sounds actually influenced players' decisions to play more strategically and to try more risky strategies. Additionally, the effects of these manipulations extended to the extent of knowledge about gambling in casinos as we observed that experts gamblers made more deliberate and less self-focused choices on the same gambling task. The results show that gambling knowledge and confidence can be enhanced through exposure to casino-themed stimuli.

Our previous research also showed that gamblers were more likely to gamble and expected to win more money from the Iowa gambling game. Because exposure to the same stimuli can increase the likelihood of future wins This study suggests that the expectation of winning actually increases the power of decision-making and hence larger bets on future gambling events. In this way, the results of this study suggest that even the presence of a casino-themed sound or image leads to greater decision-making prowess.

These results have led us to think that players would be more greedy and take more risks. Particularly, we believed that there would be a significant between-group distinction in the amount money a player would bet and the amount they would take home. This first item revealed a significant difference between the groups and the average percentage of players who placed the same amount of money (i.e. the average of casino cash) in the simulation group was higher than in the non-Simulation group.
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