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Business Analysis change the decisions in Business Project Management initiatives. Let's make an assumption, I decide to build a website and sell products by advertise in Google. During building of website, I make elicitation and get data about the targeting market, audience and popular models. Besides, I talk with some Google ads agents to get some reference websites and average sales performance through Google ads. But finally, I find the cost of advertisement in Google is too expensive and some company may pay more ads cost than sales profit. By this, I will change my decision and choose other media for advertisement.
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