Notes

The Benefits Of Having A Blog On Your Website
For businesses of any size, a great website is never static. It's your first chance to establish a dialog with your new visitors, who could be your most profitable customers. Some businesses dispute blog development and management, because they believe that the time and effort spent on a blog will outweigh the benefits. That's where we come in. When we assist you to create and update a blog on your website, the advantages are innumerable. Here are just some of the many reasons you should build a busy blog on your website:

A website's traffic is increased by blogs. SEO

It increases the number of pages your site has, which tells Google it's an active site which receives lots of attention from its administrators. It also boosts how often a search term will appear on your site. This is all gold dust for SEO. Blogs offer valuable links from pages on your website and for external sites to connect to interesting topics - external links from respected sites can boost the ranking of your website.

Blogging attracts relevant people to your site

When someone uses Google in search of an answer to their query and is directed to your site, you've already provided them with a solution. Blogging is frequently called 'gift content' and is the online way of handing out an item. Your sphere of influence and brand recognition will leap up and the purchases will follow. Without handing out that sample, you won't have the footfall in your shop.

Being there for Micro Moments with informative blogs

Google has a lot of store in Micro Moments - the searches that we carry out on our phones when we require an answer right now. These can be anything including "Where is my nearest coffee shop?" to "How do I rank higher in Google?" Being in a position to respond to the questions relevant to your company can help the micro moment browser and also alerts Google that you're offering an online resource and help.

A blog builds trust between a visitor and a business

Visitors must be able to gain a deeper understanding of the organization they've come to and be able to clearly see how it differs from other competitors. By demonstrating to them that you're actively keeping your customers informed with advice, news and information, you're sending a strong message to them that they can trust in your customer service levels.

The sharing of your company's views on a relevant topic using a language that is appealing to your ideal customer will help you come across as more relatable to website customers. When Find More About This tap into the human desire for confidence, it can help them make a decision between you and your competitor.

Blogs are superior to social for SEO

A recent study conducted by Shareaholic revealed that 2017 was the year that SEO gave better results for search as compared to social media. Which on the face of it can be a "So what?" statement. However, since blogs can provide an effective boost to your SEO it's the right time to use the Shareaholic information and focus on creating regular blog posts. The days of writing blogs whenever you want to are gone and you need to think about creating regularly scheduled weekly blogs.

Use your blog to demonstrate your knowledge

Blogging about new changes to your service or products or services, and also communicating your company's position on ethical and social issues that impact your industry and your customers' lives will demonstrate to customers that you're knowledgeable, passionate and keen to assist. Without a blog, a website often comes across as basic and uninteresting. It's also not vibrant enough to demonstrate real expertise.
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