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Facebook&apos s Zuckerberg meets with conservatives
Facebook's Zuckerberg meets with conservatives

Facebook CEO Mark Zuckerberg met with conservatives, including radio host Glenn Beck, to discuss claims that its trending topics feature is biased against their viewpoints.
The Wednesday meeting also included American Enterprise Institute president Arthur Brooks, Tea Party Patriots CEO Jenny Beth Martin and Brent Bozell, president of the Media Research Center, which says its 'sole mission is to expose and neutralize the propaganda arm of the Left: the national news media.'
Zuckerberg invited the dozen or so conservatives after a report in
Facebook denies that report, but Zuckerberg said the company is investigating the matter.
Bozell said in a release that he looks forward to talking to Zuckerberg and Facebook 'because, as I'll explain to them, no one knows more about liberal bias in the media than we do. Brendan Rodgers have been documenting and exposing it for almost 30 years. Facebook has a serious problem.'
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Big day: Facebook founder Mark Zuckerberg met with conservative leaders on Wednesday (above in a file photo from September 2015)
Crew: Guests included Glenn Beck (above in September) American Enterprise Institute president Arthur Brooks, Tea Party Patriots CEO Jenny Beth Martin and Brent Bozell, president of the Media Research Center
Zuckerberg took to the his own Facebook page last Thursday evening to announce his plans to speak with leading conservatives.
'I want to have a direct conversation about what Facebook stands for and how we can be sure our platform stays as open as possible,' the statement said.
The story became so big last week that 'Trending Topics' was a trending topic on the website.
In its own blog post, the company said a series of checks and balances - involving both software formulas and humans - ensures that stories displayed in the trending topics section aren't biased.
The post linked to a 28-page internal document Facebook uses to determine trending topics, after published a similar document that was leaked to them.
Justin Osofsky, vice president of global operations, said the guidelines ensure that stories in trending topics represent "the most important popular stories, regardless of where they fall on the ideological spectrum".
'The guidelines do not permit reviewers to add or suppress political perspectives,' he said in a statement.
Facebook hasn't said how many people are responsible for the trending topics team.
The Guardian report on Thursday said the team was as few as 12 people, citing leaked documents, but Facebook didn't comment on that number.
Trending topics were introduced in 2014 and appear in a separate section to the right of the Facebook newsfeed.
According to Facebook, potential trending topics are first determined by a software formula, or algorithm, that identifies topics that have spiked in popularity on the site.
Next, a team of trending topics staffers review potential topics and confirm the topic is tied to a current news event; write a topic description with information corroborated by at least three of 1,000 news outlets; apply a category label to the topic; and check to see whether the topic is covered by most or all of ten major media outlets.
Those ten outlets include; BBC News, CNN, Fox News, The Guardian, NBC News, The New York Times, USA Today, The Wall Street Journal, Washington Post, Yahoo and Yahoo News.
Stories covered by those outlets gain an importance level that may make them more likely to be seen.
If a story is the lead on all ten sites it was described as nuclear, an event that the internal memo said would only happen one to three times a year, a recent example being the Brussels terror attacks.
Birthday: Over the weekend Zuckerberg posted a photo celebrating his birthday with wife Priscilla, their child Max and Sheryl Sandberg (above) Former curators of the trending list told Gizmodo however that there was a clear bias among some employees.
'Depending on who was on shift, things would be blacklisted or trending,' said one former curator.
'I'd come on shift and I'd discover that CPAC or Mitt Romney or Glenn Beck or popular conservative topics wouldn't be trending because either the curator didn't recognize the news topic or it was like they had a bias against Ted Cruz.'
Another curator added: 'It was absolutely bias. We were doing it subjectively. basketball research paper topics depends on who the curator is and what time of day it is.
'Every once in awhile a Red State or conservative news source would have a story. But basketball research paper topics would have to go and find the same story from a more neutral outlet that wasn't as biased.'
A third curator who spoke with the technology site admitted that there were also times when a story that was not trending would be put into the feed.
'Facebook got a lot of pressure about not having a trending topic for Black Lives Matter,' they said.
'They realized it was a problem, and they boosted it in the ordering.

They gave it preference over other topics. When we injected it, everyone started saying, "Yeah, now I'm seeing it as number one".'
Republican South Dakota Republican John Thune wrote to Zuckerberg demanding answers about any possible bias in the company.
He said: 'If Facebook presents its Trending Topics section as a result of a neutral, objective algorithm, but it is in fact subjective and filtered to support or suppress particular political viewpoints, Facebook's assertion that it maintains "a platform for people and perspectives from across the political spectrum" misleads the public.'







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