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The Social Impact of Google+
If you are interested in reading forecasts about Google's future technologies, Google's chief social product creator, Chris Carpenter, gives some interesting things to consider. In an article at Search Engine Land, he talks about how Google will continue to evolve and change. It might surprise many people to know that Google will continue to innovate on areas where the traditional companies are already established. Consider what he has to say about Google+ and social media:

"The next year will see major evolution in our industry," he said. Google's core business is search; they already have a strong presence in social media. "But what if you could combine these two powerful platforms? What if you could create a new marketing category where not only could you promote your existing products and services, but also new, highly targeted offerings from a new set of suppliers?"

This is the kind of question, some have asked. Google had a plan to do just that. The goal was to come up with a unique hybrid system for interacting with the user community. Google+ has evolved into one of the most popular online communities. Carpenter said the goal of Google+ and Google plans is to create a way for people "to engage more with the people that are going to be their friends."

This might seem like a simple idea. After all, lots of people participate on Facebook and Twitter. The challenges start when you try to get those interactions to translate to sales. You aren't sure whether a user will take your invitation to an event seriously. They might be reluctant to share information with someone they barely know. They might be hesitant to agree to follow a link.

Google has done some experimentation with its new feature. So far, the results have been promising. Consumer engagement has risen. More people are sharing information with their online friends. It might surprise many people to know that Google might expand its attempts to connect the real world with the virtual world.

Google isn't trying to revolutionize the way businesses do business. They are, though, trying to make it easier for people to get in touch with one another. They might be able to do that even more effectively through social media. Google+ does have some catching up to do. It is still not the most popular site on the internet. That is likely going to change.

Google is all about delivering great search results. It can do that more effectively if it includes a social component. It will draw more users to its platform. Businesses will then have an easier time targeting their customers online.

As Google continues to evolve, it will continue to experiment. It might even end up making changes that simplify the online experience. That is something that everyone can appreciate. Even if magazine is initially aware of the impact that Google might make on the business world, there is no denying the fact that it has definitely put businesses on notice.

Google+ does have its own benefits, however. The biggest one, by far, is the fact that it will be easier for anyone to connect with others. This is already starting to impact people who are active online. They might notice a reduction in the times that they have to wait for in order to chat with someone. They might also notice an increase in the number of results that pop up when they search for a specific term. Those are all things that Google might be able to use to make its online presence better.

Google+ will also help to give a business the chance to expand its geographic reach. Right now, it seems like most businesses are focused on building their online presence in the U.S. and UK. That is a mistake. If a business is established in Canada, it might consider expanding its reach a little further.

By having these two sites working together, Google will be giving itself a solid foundation to work off of. It will be able to gain access to a variety of users from various countries all over the world. This means that it'll be easier to spread information to new customers and to get its products out to those users. Google has always been great at providing information to its users, and this will only increase its value. The social impact of the changes might be particularly noteworthy.

If you own a business, you're probably well aware of how little time it takes for a new product to get out there. You might also know that trying to stay up to date on all of them can be almost impossible. With these changes, Google will be making it a whole lot easier for a business to stay on top of the latest trends online.
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