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What Does The Creative Impact Agency Does?
Creative Impact Agency (CHQA) has won the prestigious Webby Awards for Best Use of Online Media (advertising, PR & Social Media) at the 2021 Internet Awards. The agency was founded by Sean Clements and Jennifer Lewis in 2021 with the mission of creating high impact social media advertising that engages customers and helps brands build strong online presences. This is its first win at the Internet Awards. The company provides a wide range of expertise, including design and development, creativity, social media, search engine optimization, pay-per-click management, analytics and web development. Its clients include brands like MTV, CitiBank, Unilever, and Levi.

magazine provides web development and design. Clements and Lewis admit to not have set out to create a brand for a client, but to instead help them find a creative agency that they can work with well. "We started working with CIA more because we wanted to do something really unique and not have anyone else do it," said Clements. "We wanted to use our strengths and be different."

The agency has four creative directors who all bring their own creative sensibilities to the table, with experience from a variety of industries. The directors have worked together since the start of the agency and worked with some of the clients to develop an extensive marketing strategy. "We've had clients come in and tell us exactly what their problem is, and we create a solution for them," said Clements. "We then take those solutions and make them accessible to our global community, and make them as creative as possible."

The CIA is especially proud of the social media strategy it developed for House of Cards. The marketing plan helped the show gain fans in countries including the United Kingdom, Spain, India, Thailand and Indonesia. "The agency realized that because it was so topical and social media friendly, it would be able to gain a broader base of customers," said Clements. "The strategy also made sure that the brand was seen in a different light in each country, which helped in its international branding."

An impactful branding campaign doesn't stop when the consumer encounters the product for the first time. It continues to grow, even after the customer has watched the series numerous times. "When the show was first released, there were only three seasons, and we had to start from scratch," said Clements. "We worked with creatives from throughout the business to get the best creative ideas from all of the departments to create the best campaigns. Now we're very fortunate to be at the point where we're able to take that creative impact from the creatives and move it into the brand."

The agency uses a number of social media tools to engage with clients and potential clients. They have a Facebook page that currently has more than one million likes. They also have a Twitter account that has more than one hundred thousand followers. Instagram is another popular social media site that the creative team uses to share clips from their projects. There are also several blogs that they update regularly. The goal of the accounts is to make sure that fans, followers, and clients are notified of new happenings, clips, and photos relating to the company.

The creative directors at the Creative Impact Agency are constantly monitoring the social media accounts and blog posts to ensure that the brand is being viewed in a new way by people across the globe. They work hard to ensure that the brand is not only seen but also felt. Their goal is to ensure that their brand is seen as an authority in their industry and that people feel comfortable knowing that they are associated with it and trust what it is saying. magazine is the impact that the agency is looking to create. They want their brand to be seen as an industry leader. "People feel like they know an important piece of information when they see the Creative Impact Agency logo or tweet," says Amy Guttong, and VP of marketing at Creative Impact.

It is important for people to remember that a great visual presence on the internet does not mean that you have created a good brand. A great brand is only half of the equation. magazine must have a great story to tell. That is what the Creative Impact Agency does best.
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