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Why a Startup Marketing Agency?
It seems like every time I turn around there is another new startup marketing agency that is offering to help companies launch and grow their businesses. What I keep coming back to, though, is this: what do YOU need a marketing agency for? A marketing budget estimate is certainly not an easy job. Depending upon the stage of your startup, however, you might have various priorities and requirements. Why are these questions important?

One thing you absolutely must have when working with a startup marketing agency is someone who understands the complete spectrum of your company's goals and objectives. For example, are you primarily looking to launch an online business and then work with that platform to build customer relationships and drive sales, or are you planning to make some kind of bold media campaign and then work with print and digital media to drive eyeballs to that campaign? What segment of the company's overall business plan do you intend to focus on? Once you've determined who will be working on these various aspects of your business, it's time to set up a meeting with them to discuss a strategy to achieve those goals.

The best agencies are going to want to work in sync with you from the very beginning. Your first meeting is going to be the introduction, and your relationship will be built based upon that. From that point, though, you want to know what the agency's focus will be and how they intend to work with you. Is the agency primarily focused on offering you marketing help in one area, such as launching your blog or generating optin email lists? Or do you want more hands-on, off-site marketing support, such as helping you create a press release and other promotional materials?

Another common feature across many startup marketing agencies is a focus on providing solutions around data-driven customer service. This doesn't mean that your agency is going to simply act as a link between you and your customers, though. Rather, it means that they'll want to partner with you in providing you with all the tools necessary to build a strong customer base. A good agency will go out of their way to ensure that you're satisfied with all the services you receive, including the follow-up you need after the sale has been made. When you have to deal with unhappy customers, having a strong customer service team on your side can mean the difference between giving your customers the time of day and making them feel that all was not well with the purchase of a product you sold.

From the very beginning, the startup marketing agency you work with should engage in several activities to make sure that you're a good fit. One of those is providing you with inbound labs, which are short tests designed to determine how well your website converts visitors into customers. These inbound labs should be conducted periodically to track exactly how well your website is doing, and the agency should use several different methods for measuring the success of those conversions. Not only will the inbound lab allow you to get a feel for whether or not you're performing up to par, but it also helps you stay on top of any changes that could affect your ability to convert traffic into customers.

Another thing you want from your startup marketing agency is to find ways to work with you that align with your business development priorities. For instance, if you have a great idea for a website, you might have to do a bit more work than just offering them free design templates. Ideally, the agency you work with should know about site optimization and offer you advice on how to create a compelling copy that's not too hard on the eyes but still interesting and engaging to read. SEO is an extremely important factor in helping to drive business to your new website, and your marketing tactics should be informed by the needs of your target audience.

In addition to these lab efforts, your startup marketing agency should also consider what they can do to help your new business succeed. Perhaps you've had experience in branding, but you're starting with a blank slate. Perhaps you're trying to figure out what kind of logo or slogan would be best for your new brand. There are countless things you can do as a brand, and a great marketing agency can help you incorporate those things into your overall plan. They should also let you know how the various elements of your brand strategy will interact with each other and suggest possible combinations that you can test through various campaigns.

Because businesses are growing by the thousands across the world, the competition for leads and customers is fierce. A quality startup marketing agency can be your partner in achieving your business goals, and they can take your brand strategy to the next level. Through effective planning, research, and ongoing customer support, an agency can do a lot to ensure that your business grows and flourishes. Contact an agency today to get your foot in the door of the social media world.
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