Notes

Activism in the Online World
Participating in social activism is the wisest thing to do. Not only is it the morally right thing to do, but there are also many business advantages to doing so. Nearly two-thirds of consumers think it's important for businesses to take a strong stance on social issues. And, for magazine , taking such a stance is nothing short of the beginning step toward making their business a social concern. If you're not part of that movement, no amount of social agitation will help your business. But if you're part of it, such initiatives as mandatory gay marriage reporting and workplace violence will almost certainly have an effect on your bottom line.

The question often asked is how much of an impact social activism has on business. Activists are not just annoying; they're also annoying to businesses. After all, those who promote social change often speak of the need to get the word out - often quoting Martin Luther King Jr. or Martin Luther King Jr.'s "I Have A Dream" speech. It's a classic example of being "out front" - but what does that have to do with your business?

In many regards, social movements are nothing like conventional advertising. Most business efforts revolve around creating a product or service that can be adapted to the needs of a particular group (i.e., physicians would love to write an informative article about wellness and fitness for mothers-to-be, rather than trying to sell supplements to drugstore customers). Social movements, by contrast, tend to involve more than simply creating a product or service - they involve creating something more - and this is something most businesses find very difficult to do. By magazine , they resort to "activist tactics" in order to engage their target audience. There are many types of activists and what they typically do (or don't do) is different, but the goal is usually the same: get people talking and make sure that they're talking about the business behind the product or service.

Activism is all about the social. If you're active in movements, chances are good that you know all too well that they require a significant amount of social effort. For instance, when people speak of environmental movements, they're referring to massive street demonstrations, and these require massive numbers of people to participate. Similarly, most of the civil disobedience in this country takes place on the streets - from marches to sit-ins. Activists are willing to go beyond traditional protest tactics to ensure that their cause gets a sympathetic hearing.

Social activists need to think about how they're going to use social media to further their cause. People use social media in much the same way that companies use it - to engage others, as well as for them to engage others. This is the essence of activism - making your voice heard. However, since the advent of social media, activists have found that their activism has spread into other forms of communication, such as email campaigns, blog posts, and press releases.

Activism is also often part of a more systemic set of activities. While most forms of social activism take on one of four roles - disrupting power, creating space, building mass, or creating awareness - organizing social movements can take on a much broader set of forms. It's not uncommon to see organizers working in more than one of these four roles at once, supporting one or more of the other four aspects. magazine 's just that the organizing may take place on a smaller scale.

There are many ways that an organizer might work in the parallel real world with other people who are working toward similar goals. At the same time, social activism can be part of larger campaigns that seek to affect broad social change. These types of campaigns include labor organizing, environmental activism, and various struggles against specific policies or corporate policies. magazine involved in these types of campaigns can use various tactics, including street demonstrations and sit-in demonstrations, to get their message out to the public. They can also engage in mass civil disobedience to bring about changes in the way society thinks about a certain issue.

Of course, organizers aren't limited by their own ability to act in the parallel real world. Sometimes, it's necessary to engage in activity that doesn't involve physical movement. In magazine , the organizer might need to turn to the digital world for some resources. Luckily, there are a number of tools that can make it easy to engage in social media activism, among them: blogging platforms like WordPress and Blogger, Twitter, Facebook, and MySpace.
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