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Digital News Initiative Brings New Era of Online Media and Online Content
The digital news initiative is an European organisation established by Google to support high quality digital journalism through innovation and technology. It now encompasses an "Innovations Fund" worth billions of euro, which this year issued grants to 4 solely for online news organisations. The main driving force behind the digital news initiative is the European Journalism Information Bureau (EJI). It says that its mission is to promote digital news companies and encourage innovations in digital technologies. It also works closely with the public sector, publishing guidelines and offering information on the impact of the digital news industry.

The first step to getting involved is to create an "innovation culture". This is a collection of core values and principles which the news businesses can run by. These include being open, transparent, accessible, competitive and social. It also requires commitment to international collaborations, particularly when it comes to news concepts. For example, the news organisations involved in the digital news initiative have made agreements with the news providers of various countries to co-operate in developing new digital opportunities. magazine work with the EJI to facilitate cross-border licensing opportunities.

Next, each participating news company has to draw up its own business model. This is where the real work starts. There are two main objectives for a digital news business model: first, it needs to be user-friendly. This is particularly important for those who deliver the news from mobile devices or online, because the primary mode of delivery is still via the internet. A second objective is to make news more engaging and interactive for the end user.

The news businesses will use multimedia to make their content more accessible and appealing. They can do this either through original video production or integration into podcasts or other media sharing applications. magazine is also important that they realise that there is an increasing need for original content - even though they will still be sharing content that has already been produced by others. Their business model needs to provide news consumers with a consistent source of news and information from around the world.

The news businesses need to be able to manage their workflow effectively. This is where the digital news initiative helps. There are now apps available which enable the news businesses to manage their workflow and track progress in real time. Not only does this help the newsroom staff work more productively, it also provides greater insight into the performance of their teams and ensures that any feedback is provided effectively.

The third part of the digital news strategy involves strategic partnerships. There are several partner relationships that the participating news businesses can form with other businesses and sectors. Examples include: the BBC World Service, the Financial Times, the Guardian and the Independent. Each one of these relationships has different advantages for the news organisation and forms the basis of further collaboration. It's important that all parties work together in order to ensure maximum impact.

There are magazine of the digital news initiative that deal with the content. magazine include: digital news apps, desktop and mobile web applications, online content publishing and syndication, and content delivery partners. The BBC, for example, is partnering up with Google to produce a news and information app. This news app will allow users to get breaking news, weather forecasts and even featured stories directly from the BBC.

The other partner is the Financial Times, which is in turn tied-up with Alcon. Together they create a content delivery network (CDN) for news content. This ensures that users can access breaking news content across many platforms and through a variety of devices. Google has developed its own line of digital news content, called Google News, which is designed to be more personalised and targeted than traditional news content. The idea is to offer readers more information and stories that they might find interesting.
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