Notes

Renting Or Buying Email Marketing Lists
Why rent an email list? With the onslaught of new online marketers signing up to Google's AdWords program, it is becoming increasingly important to rent an email list. It is relatively inexpensive, relatively easy, and you can have access to a targeted list almost immediately. Here are a few rent an email list of best practices to follow. It is important to keep these tips in mind, as falling into bad email lists could cost you dearly in the long run.

Do some research on the open rates for each service. Some services are free to use and others have a lower open rate but a high price to cover costs like confirmations and delivery. When you rent an email list, the provider has to charge something to you - whether monthly or yearly. Even if you don't think that you will ever need those services, it is better to be safe than sorry and shop for a provider with a lower open rate. Keep in mind that people change their email addresses more often than you might think. If your list is constantly empty, consider purchasing a subscription package that will automatically send a newsletter and let subscribers know when there are spots available.

Be careful about renting from lists that require you to pay a monthly fee. Many reputable email providers will offer a free trial, or even let you rent for a month at a time. The charges usually relate to the number of emails delivered every day and the length of time you rent the list for. Don't buy lists that require you to pay every month because most are full and unusable once they are gone. There is usually a better deal available.

Avoid renting lists that ask you to upgrade to a higher level after a certain period of time. It is usually unnecessary and adds little value to your marketing efforts. Also, many people prefer not to buy email lists unless they know exactly what they are getting.

One of the easiest ways to manage your subscriber list is to use an auto responder service. These can be installed on your website or blog and serve as the central point for all of your email marketing . All you have to do is create a topic and add a form to collect the names and email addresses of subscribers. There are several popular auto responder services available such as Aweber and Get Response.

Make sure that the auto responder that you select is able to send out messages to multiple recipients. The main advantage to renting email lists is the number of possible subscribers that this system can find. Having this many potential contacts can mean more opportunities to communicate with these subscribers. However, if the auto responder only finds a handful of names each time, the communication will never be beneficial.

Another option that some people prefer when it comes to list rentals is buying individual leads. Buying leads can work well in a few different ways. First, buying leads can often mean getting names at a discount. List owners who buy their own subscribers recognize that they will usually not receive the same treatment from the source of a name that was purchased. This can mean that the contact may respond slowly, or not at all.

Second, some marketers like buying their lists because it allows them to build relationships with the people on the list. By renting or buying email marketing lists, marketers can also take the opportunity to further develop those relationships. In essence, renting makes the job of marketing easier.
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