Notes

Basic Conversion Rate Optimization 101
Conversion Rate Optimization 101 is what it is all about. When it comes to online marketing, conversion rate optimization is critical. Online Marketing, as we all know is not as simple as it seems. And if you want to get ahead of the competition, you have to jump on the bandwagon and get the best conversions. If you don't know how to do it, then why do it?

Internet Marketing is the leading edge of technological evolution. The competition online is getting fierce. And so, you need to put in all the preparation and research to be successful. It's not enough to launch a site and hope to generate sales. You must understand your competitors' behavior to plan your strategy.

In other words, Conversion Rate Optimization 101. Your aim should be to get as high a conversion rate as possible. As a result, the amount of money spent on website promotion should be cut down. Most importantly, you can expect to earn more by concentrating on quality rather than quantity.

Quality content creation is absolutely necessary. You cannot rely on just any old content. There are plenty of low quality articles out there circulating the online market. But, there are also a number of well crafted, interesting, useful pieces that online marketers have published. Why? Because good content makes the readers stay and revisit the website or article, even after they've left the site.

It's all about the call to action. After reading the content, the reader should have an urge to act. How do you make that happen? Simply take a look at the statistics:

The conversion rate optimization strategy of online marketers involves extensive research. This is an investment, but it could pay off in the long run. To be successful, a business owner must keep abreast of every new development in the search engine world.

Google AdWords is the most popular tool for advertising online. All online marketers should have their own Google AdWords account. This account is free. A business owner can create ads based on keywords and phrases, as well as target specific audiences. Google AdWords offers custom ads which will give the best ROI for every dollar spent. This is one of the reasons why Google AdWords is the conversion rate optimization 'bible'.

The secret to online marketing success is making sure that the right customers are targeted. Conversion rate optimization works this way: target offline and online market segments separately. Since offline visitors tend to spend less time on websites, the ads need to emphasize quality above everything else. Online marketers must also remember that it's not enough to have just great keywords. Successful campaigns need a unique landing page and detailed ad copy.

For those who are just starting out, the conversion rate of one's ads depends heavily on the quality of traffic he receives. There is no point putting up a poorly designed and populated webpage. To keep the traffic coming back, the landing page needs to include great converting features. If he only has traffic that leaves without buying, then he is wasting both time and money. Conversion rates can also be improved by adding helpful tools like email capture forms and call-to-action buttons.

So what is the conversion rate your business should aim for? To get the best conversion rate possible, an online marketer should be optimizing his keywords and ad copy with the specific market segment in mind. When converting traffic into leads, Google recommends looking at the following factors: demographics, ad copy, landing page, ad placement, website and search volume, ad quality, and conversion tracking.

With the information from Google Analytics, you can start planning your campaigns based on the above factors. You should make sure your keywords are relevant to the market you are targeting as well as having enough competition. The conversion rate optimization 101 tells you that landing pages that do not convert to leads are doing poorly in your campaign. However, you should also work on giving your visitor reasons why they should buy.

This is where conversion rate optimization comes in. In addition to the factors mentioned above, the conversion rate optimization offers many other things for your online marketing efforts. You should be able to track which ad versions are generating sales and which ones are not. You should also be able to track and measure how effective a particular ad version is in increasing conversion. All these are only a few of the many things you can find out by learning more about conversion rate optimization 101.
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