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Social Media Metrics Helps Create Creative Partnerships
Vendo, a leading online creative development company, today announced its collaboration with the creative partners group (The CPG), a leading provider of marketplace intelligence tools, to provide customers a best-in-class experience on the world's top-performing ecommerce marketplaces. By joining forces, Vendo is combining an impressive, extensive history in developing trustworthy relationships with some of the most prominent ecommerce marketplaces and accelerate growth for consumer brand names on these markets. agency believes that by providing its customers with a comprehensive overview of available products and services on The Shopping Network, which provides a platform for merchandising companies to extend their reach into millions of global shoppers. Vendo will leverage its proprietary information technology expertise to enable retailers to provide the best shopping experiences, by providing detailed insights into market trends and behavioral data. In doing so, this will improve the retailers' ability to increase their customer loyalty, and drive growth in core areas such as traffic and product conversions.

This strategic alliance is a two-way effort that takes advantages of the strengths of both companies to deliver the ultimate shopping experience. agency is a win-win opportunity that positions Vendo to extend its creative services to its customers while building on its strong relationship with The CPG. "CPG has a long history of delivering innovative technology and market-specific innovation," said Steve Clayton, president and co-founder of Vendo. "We look forward to partnering with these creative partners as we extend our innovation to the retail environment." "The partnership between Vendo and The Creators Group aligns our business's vision to provide our customers with a rich, comprehensive shopping experience," said David P. Zicherberg, President and co-founder of The Creators Group. "Not only do we get to expand our market share, we also benefit from a deeper level of collaboration with one of the most creative companies in the world."

According to Brad Callen, VP of marketing for The Creative Pros, this new business partnership is nothing short of extraordinary. "We have always strived to be more than another company in our industry," he said. "Vendo brings a refreshing perspective to the consumer technology market place, and The Creators Group looks to expand its creative reach. This partnership is a perfect example of how a creative partner can leverage its resources and services to drive growth in a business. Both parties are gaining valuable exposure in an already competitive marketplace." "This is a fantastic example of two companies working together to accelerate growth in a sector," said Mike Webster, CEO of Global Web Brands.

Creating creative relationships with creative partners requires careful planning. One of the first steps is to carefully evaluate each partner's strengths, identify potential roadblocks, and address any issues before they arise. Establishing agency where one partner provides technological expertise and the other provides creative expertise is a powerful way to increase market share and create value in a growing marketplace. Companies that have used creative partnerships to increase their revenues by 50 percent or more have reported increased profits, stronger financial markets, and an overall sense of freedom.

In order to successfully form such partnerships, companies should first establish and maintain a strong strategic alignment. From the very beginning, creative companies should understand the differences between their product or service and that of their creatives. Many creatives do not understand the distinction between creating information products and providing creative services, and the two may require completely different skill sets and business strategies. A strong strategic alignment will make it easier for creative companies to align their products and services to their creatives' visions.

Once the creative teams have determined their areas of overlap, they can begin to formulate a partnership strategy. The partnership strategy should include sales goals, sales channels, target markets, and other operational issues. The partnership team should discuss and agree on a range of metrics to use as tools to measure success, and determine when one partner is meeting its benchmarks, and when the other is falling short. If one partner is experiencing higher churn than the other, then that partner should be investigated for performance issues.

In addition to defining the partnership framework, creative companies should also develop metrics to ensure that their creative relationships are producing the desired results. By using agency to track results, creative firms can see if the strategies that they are implementing are producing the results that they expected. Creative partnerships are one of the most effective ways to leverage the combined talents and creative capabilities of two diverse companies in order to achieve industry-leading business results. Tracking the metrics associated with these creative relationships will help ensure that both partners are operating at maximum capacity and helping to shape and support the growth of each company.

These are just some of the techniques that allow companies to leverage creative teams and their creatives to achieve successful business results. Understanding agency and metrics that are necessary to form creative relationships and form strong strategic alliances requires insightful social media companies and creative services companies that can provide helpful feedback on the performance of their creative services partner. A good understanding of this performance will lead to the creation of helpful feedback that enables creative firms to make necessary adjustments, enhance their performance, and build on their strengths.
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