Notes

5 Strategies to Build Business Email Lists
Sure, most business email lists are sold as being high quality, but examine carefully and you'll find that vast majority of business email lists are sold as a so-called replacement guarantee or tell-tale indicator of quality. I say this because a business email list is essentially an advertisement in disguise, albeit a very convincing one. Why? Simply because the list owner doesn't have a clue what sells and how to market it! The people selling the list don't care!

What about search engine rankings? Don't they matter to you? No they do not. Ever since Google's decision to force search engine results based solely on keyword searches, business email lists have been treated like little more than spam. To make matters worse, the "experts" who advise you to buy these B2B email lists argue that if you use them, you can get your website on the first page of Google! Ha-Ha...but how many websites got to the first page of Google before they became Google powerhouses?

In truth, I'm not even sure if anyone has done that yet. So, then how can business email lists be a great way to advertise your products or services? Easy... You can list your contacts on the lists and re-distribute your promotional emails with no additional costs. What could be better?

OK, but I've already bought my own business email lists. Doesn't that mean they are already worthless? No, actually, that is where the problem lies. The problem lies in the fact that you have paid (not asked for) someone else to do all of the hard work of selling you something that you believe in and that you can deliver. It is no different than renting a building or buying a billboard, there is no way to know if it will work until you try it.

On the other hand, a business telephone number is easy to obtain, and easy to use. Just type it into a search engine, click "enter", and you get results almost instantly. So, if you own a business telephone number and want to promote your business using a business email lists, your best option is to purchase your list, not use the ones you got for free from your buddies at Yahoo, Google and Hotmail.

If you really want to run an effective opt-in campaign using business email lists, you need to consider social media. Believe it or not, almost all of your customers these days have Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon and Instagram accounts. Have you ever wondered what happens to all those people on those social media sites when they receive your promotional emails? Most do nothing with them at all. Why not take the chance and collect their contact information for a low cost monthly or yearly fee and then market to them directly using a custom opt-in campaign?

Lastly, consider cold calling companies that do business email lists for a small monthly fee. You may have to pay for shipping and handling charges, but if you target local customers, chances are they have already been contacted by your marketing campaign. A great advantage to these companies is that many of them offer a one-time package deal which includes unlimited amounts of business email lists. This gives you tons of flexibility to choose the right packages to target your customer base. You can also try targeting niche markets by adding in different things like incentives for joining, special reports, and other freebies.

If you are unsure about which business type to target with your job title, I recommend targeting a business email lists that targets the following: healthcare workers, housewives, or mothers. Women are very targeted by employers when it comes to a business email lists campaign because of their high level of contact with their babies, husbands, and closest friends. Most moms know someone in the medical field, and are very likely to have one or more medical websites, articles, or other content on their computer. Targeting a business email lists segment like this will greatly increase the amount of traffic and leads that you collect from the job type you chose.
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