Notes

Ranking misspelled keywords
Algorithms are continuously being updated to offer searchers the best user experience. Do you think the use of misspelled keywords still a valid strategy to use for SEO? See here for more information.


The use of misspelled keywords was an approach commonly used in optimizing search engines. Is it still a valid option in your view? Or is it a bit outdated? Are there any reasons to be concerned about misspellings, or would it be an unnecessary waste of time? Could it hurt SEO in any way?



A Study of Misspelled Keywords and Typographical Errors when Searching



Typographical mistakes tend to occur regularly regardless of whether it's from the typical posts on a blog or on social media or even when searching. The latter is the case. incorrect and misspelled keywords in search is one of the things that happen quite often.


When it comes time to search terms, Google ensures that these mistakes in typography will provide the desired results in the maximum extent possible. However, it's worth taking a look at these wrong and misspelled keywords as well as assessing how their impact affects the traffic to specific websites and search results.



Google and Typos



When searching for one of the most misspelled phrases on a site, perhaps only a handful can even come close to the number of times that Google has been misspelled. In the years from Gogle, Gooogle, to Googel the name of Google has been misspelled multiple times that there's a lot of traffic that comes from it.


A glance at one of our Google-related articles on Ahrefs will show that misspelled searches are an acceptable source of traffic for these types of articles. As you notice, the number of keywords that are incorrect is plentiful, and looking just a more closely will allow you to find more keywords that are incorrectly entered. There are many reasons as to the reasons people type them incorrectly, from simple keyboard lapses to individuals who intentionally type the wrong words in order to find the correct keyword via Google. As was mentioned earlier, Google has measures that ensure that users discover the correct spelling of the keyword and take them towards the results they are looking for.


As you can see, incorrectly typed keywords can have an impact on traffic to websites as Google would attempt to correct the spelling leading you to the closest result. One instance of mistyped keywords influence the flow of traffic on websites is in our article on URL shorteners. One of the keywords used in the article's title is ow.ly, that is among the tools featured in the article. it's a word that's been frequently mistyped.


Ranking misspelled keywords is important because the volume of incorrectly typed keywords could range between 100- 10,000 or more, which is an indication of their effect on traffic to the search engine. Thanks to Google's systems, the incorrect results of search can give you meaningful results thus making it a stronger search engine.



Search Habits



An examination of mistyped and incorrect search terms also helps you better understand searching habits. It's possible to see how people make their search decisions, including rapid typing that leads to typographical mistakes, to how words are linked to give the expected result. A look at this is important as it will allow you to understand more about how to optimize your keywords so that an increase in traffic to get to your site.


Looking at the multitude of incorrectly typed keywords in our URL Shortener's description, it made me realize the different ways that the article can be searched. This led to the addition of more relevant tags, as well as additional combinations of keywords that people can use to search. This was a great way to drive more traffic to the article, as it allowed greater numbers of people to view our posts. I've done this many times in the past, and it can give a good boost to several of our articles.



Do you need to make improvements?



When you are trying to optimize your keywords to benefit from misspellings, it's best that you are looking at every possible keyword that has significant quantity and place it to a tag or within the article. Depending on the topic, there's no limit to the number of keyword combinations that can be used, with some ones that are certain to to lead to your content. Keyword research is always an interesting experience, since searching for the most popular and well-trafficked keywords is one of the first stages to start an SEO strategy.



Ranking misspelled keywords



Keywords that are not properly spelled or misspelled provide the opportunity to look deeper into your search habits and preferences and allow you to determine how people are able to find your content through search. Through the use of keywords research tools, you can capitalize on the mistakes you make and capitalize in order to let them work for you.



If you're looking for answers or needs regarding keyword research and SEO in general. Drop us a in a comment here and we'll talk.


My previous post looked at the wider picture of what the search engine might be offering search refinements based upon looking at users' search session and the different types of queries people are using when seeking specific information. For instance, searchers may delete certain words from a query if they get just a few results. Or, they might include some words in case the results seem to be too broad. This kind of user behavior is observed in Google's logs.


Google may take a look at whether the clicks of users are on any of the links listed in the sets of results from those searches and how long users might remain on the pages.


One of the often recorded variations is when a hunter does a spelling modification to the search term they typed in after the result they obtained might not match what they thought they were searching for, and they realize they've misspelled search.


The patent application indicates this display query's refinement can be triggered by the absence of relevant search page results.



Below are some steps it suggests for returning spelling corrections that are query refinements in the case of Ranking misspelled keywords:



1. A search that returns no or only a few relevant results may trigger a look at possible query refinements


2. One possibility for query refinement could provide a spell correction based on a score for a query (the misspelled query in this situation) and its relation to a highly-ranked query (the correct query likely).


3. If the search engine thinks that the spelling correction offered can be a popular option then it could show some results with the correct spelling at the top of the webpage and provide a connection to a page with a search option for the precise query.


The final step is interesting. As well as displaying the some results for any misspelled inquiry and a enhancement suggestion Google will sometimes also give highly targeted results for what it believes are the correct spellings of the word. Be aware that it doesn't do this for most misspellings, but does in the case of some.
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