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Digital Marketing Agency
Your ad spend is also paid directly to Google, so you know that we don’t cream anything extra off the top. With a fixed management fee, our goals align with yours, so you can relax knowing that we’re making suggestions to make you more money, not us. If you’re ready to outsource your marketing, we’d be delighted to become your marketing partner and implement our recommendations for you. If Google Ads is right for your business, we’ll include it in our recommendations. If we don’t feel it is, we’ll let you know what we would recommend instead and why.
PPCWe champion a scientific approach to paid media that is detailed and result focus. A larger investment will help us open more channels within the platform itself, but it is not necessary. This allows us to have good visibility on the results of campaigns and explore new campaign opportunities.
Our Google ads specialists make sure that your ads stand out clearly from the competition with suitable keywords, special formulations and appeal messages for your ad copy. We don’t cast the widest most expensive net possible, we focus on relevant and in-market audiences that are likely to convert and love your business; instead of luring random minnows, Liberty believes in the big catch. Being seen by the most people doesn’t relate to transactions, being seen by the right people does.
Our team are not only Google Ads experts – but understand the challenges all businesses face. We have have years of experience in the industry, with knowledge and niche tactics that are rare in our sector. Our account manager, Seb, pops in to see us regularly and keep us up to date with progress and the results have been unbelievable. For digital marketing company seeking to explore the opportunities of Microsoft’s ever-growing search engine - also the default search engine for Yahoo.
Bing is sometimes overlooked as a search engine because of Google's dominance, but it has a great ads platform all of its own. Any old PPC agency might neglect it, but we're Bing experts and know that using it can be a great way of getting ahead of your competitors and gaining ground on targeting traffic they may never have thought of. Our PPC team recognises that Bing ads have a strong conversion rate of targeted paid search traffic, with a host of distinct ads available for your PPC campaign. Video marketing has grown exponentially in recent years, with digital marketing in general and the PPC sphere specifically becoming more tailored to video content than ever before. Creating compelling video content is now a simple process, and there are a number of different options to consider when you choose video ads as part of a PPC campaign. Whether you want to target new customers and increase brand awareness, launch a new product or highlight a certain offer you have running, all of these can be achieved in supremely creative ways, at a low cost per view.
A genuinely honest agency won’t just be filled with yes-men, happy to say anything to keep the client happy. An honest agency will offer their sincere advice and objective insight, and will admit when a mistake is made. The honesty of an agency can be difficult to pin down before you actually start working with them.
The right agency will offer flexible communications framed around your priorities as a business. Following on from your business goals, a good Google Ads agency will want to know what KPI’s really matter to you. From revenue to leads to specific regional visibility, the right agency will take the time to fully understand what matters to you as a business. Understanding your KPIs will also help the agency to produce valuable and actionable insights in their reports.
We consistently help businesses to reach their revenue goals, so when it looks like we’re heading slightly below our targets, we’ll take preemptive action to do something about that. Your campaign will have a dedicated PPC Ninja, who will utilise their extensive expertise to manage your Google Ads campaigns. digital marketing agency uk charge a flat management fee for our PPC management, unlike agencies that charge a percentage of ad spend. If you choose us as your marketing partner, we’ll be here with you all the way. As your visibility, traffic and lead volumes start to grow, we’ll consistently review the opportunities for further growth.
During these first weeks and months we will be keeping a very close eye on your campaigns. One great thing about PPC is that you set a budget cap, so you cannot exceed your desired spend. But even so, you definitely do not want to be over-bidding or bidding on keywords which are not relevant to your business.
The personal, reliable approach to business provided means that I can rest assured that my website is being looked after well. We’ll place a visual advert for your products in the prime real estate of Google Search and get more orders. As a small team based in Nottingham, you can relax in the knowledge that your account is being looked after as if it’s our own. You’ll have a dedicated consultant who, as well as doing the day-to-day work to keep your account performing, will stay in contact and keep you up to date with the progress you’re making.
Our team has been getting clients found on organic search listings since the late 90’s. We have seen Google’s algorithm change year upon year; we have a unique understanding of how Google has grown from measuring simple off page factors to having over 200 signals to rank a site. Digital advertising Effectively promoting your business in the digital environment.
We use tools to research, report and monitor, but Google-certified PPC professionals do the work. Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.
Google Ads are text, image, or video ads that are displayed on Google’s Search Network or Display Network. Ads on the Search Network are predominantly text ads that are displayed above or below the organic search results on Google’s search engine results pages . They appear mainly at the top and bottom of search pages with a small “Ad” label next to their URL and are comprised of three main elements; a headline, description, and display URL. The Display Network shows ads on partner websites that display text, image, or video ads.
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