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How to Hire a PPC Agency YOU TRULY Enjoy Working With
If you’re finding it difficult to manage your own PPC campaigns and are considering using an agency to accomplish it, chances are usually you’ll find the latter task just as daunting. So before you go with the first company you talk to, or talk to 100 potential agencies before giving up, take this post for a whirl and that means you know what to consider right away to narrow your search right down to the right agency.
Here are the Top 8 Things To Look For In A PPC Agency https://antiguawebsolutions.com/ppc-agency-in-newyork/:
1. Are they Google AdWords Certified?
You want to work with the best, so make sure the people at the agencies you consider are in least AdWords certified
This shows that they’ve taken the time to understand PPC advertising https://antiguawebsolutions.com/ppc-agency-in-newyork/ and so are willing to prove it by passing Google’s AdWords program, which requires answering a huge selection of questions regarding search and display advertising , the AdWords platform , and strategies behind successful campaign management. These certifications usually do not guarantee competence, but they do show a particular level of professionalism when a company needs it of their employees.

2. No Long-Term Contracts
This one is really important. A lot of agencies will get you locked up in a 12+ month contract, making you feel trapped when the results from your campaigns drop off after month three. A great deal of times agencies have very good reason for achieving this: The costs and resources to bring on a new account are significant & most agencies don’t actually make money on an account until they are several months in. Actually, clients tend to visit a better return initially compared to the agency does.

However, agencies can show the client that they have some skin in the game by offering minimal contracts. This way, you as your client may see that they are confident within their skillz (yes, skillz with a “z”) and their capability to show you sustained results month-after-month.
If an agency is not showing you results, you have every right to fire them. At Disruptive, we prefer to say “life’s too short to work with people you don’t like,” and that applies to our clients along with us!
3. Everything Should Be Yours TO HELP KEEP
When it comes to creative assets, landing pages, and AdWords accounts, IT’S ALL YOURS! Or it should be. Too often, companies hire a company to help with their PPC campaigns and after 3-6 months, results decrease dramatically and they're again on the search for a new agency.
When they aready to make the switch, after assuming the whole time that they own their AdWords account and all the creative from their PPC campaigns, the bomb gets dropped they don’t own any of it. They need to begin from scratch all over again.
First, when you work with a company, not only should you be receiving first class PPC management, you need to be accumulating your creative assets the entire time as well. Second, giving up ownership of your AdWords account to a company gives them the opportunity to sell that information to a competitor, and in addition strips you of all of the historical data you’ve accumulated.
You probably already know how important your historical data would be to your campaigns, so I won’t go into that here, but starting over from scratch means you need to spending some time and money building information yet again. Don’t work with an agency would you not give you complete administrative ownership over your AdWords account.
4. Transparency is a Must
You deserve complete, unaltered transparency with regard to every aspect of your campaigns. Google instructs their partners to share all costs and performance metrics of most Search engines ad campaigns.
The best way for you to have access to all this information is to maintain complete, administrative ownership over your account. Without this ownership, the numbers you're given by a third-party agency , if provided any at all, might not be accurate (either by accident or intention). Your company of choice ought to be providing you transparency into every ad account, every squeeze page, every cost, and every performance indicator from your own PPC campaigns.
5. Look For Strategists, NOT ONLY Account Managers
With Pay-Per-Click management becoming more of a commodity, lots of agencies worry only about hiring account managers and don’t think about the strategy that must get into a winning PPC campaign. Disruptive makes it clear to their account managers that their job is usually to be an accounts strategist
At the end of the day, almost any person with thumbs and half of a heartbeat can gather up the low-hanging fruit in PPC. What makes worlds of difference, though, is having a solid strategy for sustained performance and improvement within your campaigns. Make sure the agencies you consider have a systematic approach and personnel set up to continue to show results after all of the low hanging fruit has been collected.
6. A Proven Track Record
Not only should agencies have a proven track record as shown by the results they’ve provided their clients, but they should have also proven their background by building their own business the way they plan to create yours.
There are too many agencies out there that set up a smoke screen to appear to be something they really aren’t. Included in these are the one-man shops, agencies that appear to be US based but all the work is actually done overseas, and agencies that battle to pay their own bills since they can’t retain clients.
Disruptive Advertising grew from $0 to $2.5million in revenue in only one year (https://antiguawebsolutions.com/ppc-agency-in-newyork/). How? Through their very own PPC efforts and by retaining clients (without contracts, mind you). Ask any agencies you’re working with to show you their business design!
7. Do More Than Just Drive Clicks
If an agency proposes that clicks will be their main metric to measure success, RUN FORREST, RUN!
Pay-Per-Click means that clicks are everything you pay for, but they’re not what spends you. An agency’s focus shouldn't only be on driving clicks, but also on converting those clicks at the highest rate possible and assisting to turn clicks into clients. A good agency will always talk more about your profitability and ROI than the numbecomer of clicks you get. Disruptive approaches PPC advertising https://antiguawebsolutions.com/ppc-agency-in-newyork/ in three easy steps:
1. Get the right traffic, at the proper place, in the proper time, with the right message.
2. Convert those clicks at the best rate possible using custom, dynamic landing pages and conversion rate optimization.
3. Have the analytics set up to determine precisely the ROI of different portions of one's campaigns, all the way back again to the keyword level.
At PPC Agency in New York of the day, clicks cost you money, conversions make you money.
8. Be Really Good At Ping-Pong and Foosball
That’s right, if an agency is not any good at either of these two tabletop sports, they’re no good to utilize.

Okay, not necessarily. I guess an agency could still be good at PPC and lack Bruce Lee-like Ping-Pong skillz (yep, there it really is again), but my point is this:
If your agency is not fun to work with, don’t function with them.
As mentioned before, we often say that life is too short to work with people you don’t like. Make sure that the agencies you look into are fun to talk to, fun to utilize, and know how to get the job done. There must be always be a balance between work and fun, but if that balance leans too much in either direction, expect disaster.
This is by no means a comprehensive list, but these 8 points will help you to quickly whittle down the agencies you consider. I want to know in the comments below some of your criteria in choosing a PPC agency https://antiguawebsolutions.com/ppc-agency-in-newyork/ to work with and feel absolve to challenge me to a foosball game personally, if you dare.
Here's my website: https://antiguawebsolutions.com/ppc-agency-in-newyork/