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Pay-per-click (PPC) advertising 's been around for quite some time and is among the oldest digital marketing techniques in the overall game. One would have expected this mode of advertiswithing to fade out. However, because the recent stats show , it really is still an extremely dominant force pioneering to generate leads for most businesses.
With PPC ads, marketers can return around $2 for every $1 spent. Research also shows that advertisers who utilize PPC ads have a monthly budget that ranges from $50 to $500,000 monthly, depending on the industry and capacity of the business involved.
With so much money invested in the industry, this is a clear sign that PPC still works. That is why we've taken the time to demonstrate the top four great things about using thwill be technique for your business.
Increases Traffic to Your Website
Pay-per-click advertising allows your ads to show at the top page of search engines, and in accordance with research, more than 95% of clicks visit the top four serp's in the search engine results pages (SERP).
For marketers utilizing PPC advertising https://antiguawebsolutions.com/ppc-agency-in-newyork/, the goal is to appear at the front page as this guarantees a steady increase in traffic to your website or store.
Increases Conversion
Pay-per-click visitors are 50% more prone to make a purchase than organic visitors. It really is no wonder that nearly 80% of marketers say PPC is really a massive driver of sales for his or her businesses.
PPC advertising allows you to properly segment your audience through keywords that they are searching for. That way, you are sure that people viewing your ads are usually those already interested in your offer. Also, research demonstrates more than 40% of in-store purchases focus on search engines.
Around 65% of all clicks on paid ads result from people that are looking to buy something immediately. Hence, it is essential to make sure that your organization will be reachable by buying the right keywords using PPC ads https://antiguawebsolutions.com/ppc-agency-in-newyork/.
You Control Your Ad Budget
PPC advertising is likely to be the only ads platform that gives you the freedom to control your ads budget. Because of its nature, you merely pay your advertwill being network whenever your ad gets a click.
So even if your ad runs for a whole year, you don’t get to pay a dime if nobody clicks on it. That way, you can stop or tweak unsuccessfully running campaigns without straining your budget.
Increases Brand Awareness
Search ads can reportedly increase brand awareness by at least 80%. This means that consumers are more likely to remember a brand and interact with it if indeed they came across it via search ads.
Through PPC ads it is possible to target general keywords in your niche, in a way that when users search for any of them, they will continuously come in contact with your ads, thereby upping your chances of brand recognition.
It is not new to see marketers combining PPC ads with remarketing to either boost awareness or increase sales.
Final Words
In conclusion, we can see that PPC advertising https://antiguawebsolutions.com/ppc-agency-in-newyork/ is really a cost-effective means of driving traffic, making more sales, and increasing brand awareness for the business. For most marketers, Google AdWords is the place to be for PPC ads https://antiguawebsolutions.com/ppc-agency-in-newyork/, as Google owns over 90% of the internet search engine market for both paid and organic traffic.
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