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What Are the Top 3 Local SEO Courses?
Before signing up with a local SEO course, it is worthwhile knowing what it covers and whether it will benefit you. Some of these courses come with an accreditation which is always a good addition to any CV, especially if you wish to begin a career as an local SEO expert. Accreditation ensures that the provider has attained certain quality standards and is trusted by other local businesses and organisations. An accrediting body might not be recognised as an authority by itself, but as an association of bodies who have agreed to promote their name through this activity.

The curriculum of a course in local SEO normally consists of six modules. The first module will cover general SEO principles and terminology, and the second module will be devoted to building links, both in-house and via local search engine optimisation (LSO). The third module will concentrate on search engine marketing strategies, including keyword research, web analytics and local search engine optimisation. The fourth module will focus on links management, and finally, the final module will cover content and blogging - topics which are of great importance for any business, but particularly for those running local SEO operations.

As well as the six modules above, a local SEO course should also provide students with knowledge of local keywords and ranking systems. One of the most important factors in local SEO success is to understand the role of local keywords in search engine optimization. Keyword research should form a major part of any local SEO course and any course which does not include this topic should be immediately disqualified from consideration.

Besides learning about local SEO and ranking systems, a course in which one is involved in is also likely to give valuable training in the area of copywriting and other online tools used to boost website rankings. A comprehensive online course gives the student the skills, experience and confidence to build a thriving online business. An example of such a comprehensive online course is the Content Strategy Training Course, which is offered by the Copywriters Guild. This is a comprehensive, industry approved online training course that provides the basic knowledge needed to write unique content for websites. Alongside this training, students will learn about keyword research techniques, how to select appropriate keywords, and how to incorporate these keywords within the content.

One of the most important concepts taught in the Content Strategy Training Course is digital marketing. Digital marketing refers to the use of various online tools such as websites, blogs, press releases, online advertising and other forms of online promotion and sales to drive up website rankings in the search engines. In particular, the Content Strategy Training Course will teach students how to use the various tools available to drive more visitors to their websites, resulting in more potential customers. Digital marketing also involves understanding and properly using Google AdWords, Yahoo Search Marketing and other related programs to achieve maximum results.

For those who wish to further their SEO knowledge, Jason Wright offers the SEO Traffic Shortcut Course, which is designed to teach students the essential steps required to build citations and improve ranking. Citations are basically positive votes garnered by websites on the Internet that can help boost a site's rankings. A high number of positive votes can lead to higher rankings at the end of the month or the year. The SEO Traffic Shortcut Course teaches students how to use keywords to build citations, how to properly insert these keywords within webpages and how to use directories and other backlinks effectively to increase a site's rankings.

The final in the series of local training courses offered by Jason Wrights Internet Marketing Academy is the SEO Elite Course. This course provides students with the necessary skills to create a top 10 listing in Google and other major search engines. To achieve a top listing, the SEO Elite course teaches students to use a unique "Google Cash" strategy. This cash strategy will allow students to purchase targeted one-time advertisements from search engines such as Google and yahoo. To do this, students have to sign up with an account through local SEO Training Course pro and create the required one-time ads using Google Cash. Once completed, students can then submit these one-time ads to their desired search engines.

The SEO Elite course is also beneficial because it teaches students how to use local keywords, which are specific to a city or neighborhood. These keywords play a big role in boosting a website's search ranking. Other local search results besides Google include Bing and Yahoo. These three search engines not only provide links directly to a website's home page, but they also provide ranking information according to the volume and frequency of visits. For instance, when Bing receives traffic, it assigns a score to the site based on the frequency of visitors and the relevance of the site to the visitors. A high score means that a website receives more visits, which in turn, improves its SEO ranking.
Website: http://cqms.skku.edu/b/lecture/196078