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In China, growing demand for Cuban cigars
Sales of Cuban cigars in China rose almost 40 percent last year, and Beijing's growing number of Cigar bars are capitalizing on a growing taste for foreign smokes.


● BEIJING
Eric Li dons a pair of white gloves and gets to work in an oak paneled room filled with slender boxes of cigars. behike cigar at Cigar Legends, Beijing's oldest cigar bar, Li's stockroom contains an array of Dominican and Cuban brands, Montechristos jostling for shelf space alongside Cohibos and Macanudos. "Cigars are a way of life, and a sign of success," Li explains as a Norah Jones song plays in the background.
One third of the world's smokers live in China, and Cigar Bars have opened in several of the country's more affluent cities to meet a growing demand for luxury cigars, often as part of new hotel developments or real estate projects.
China's high-end cigar market is dominated by imported cigars. Despite cohiba maduro 5 , China has become the world's third largest market for Cuban cigars after Spain and France. As more affluent Chinese consumers choose imported cigars as a status symbol, Habanos cigar sales in China rose by almost 40 percent last year. As a result, the Cohiba cigar, our most expensive cigar, is the best seller there," Cohiba executive Javier Terres told the media earlier this year.

Beijing's largest selection of foreign cigars can be found at Cigar Legends, which opened seven years ago in the heart of Financial Street. A high-spending clientele frequents the bar, which is home to over 1000 financial firms. "We're a popular spot for CEOs," Li said. "Our clients come here for business meetings as well as socializing." Walls with portraits of notable cigar smokers, including Che Guevara and Winston Churchill, adorn the walls.
Chinese cigars aren't exclusively imported from foreign countries. According to hoyo de monterrey cigars , about half of cigars sold in China last year were made by China's own Great Wall brand. China's cigar market is still dominated by low-end brands like Great Wall, Lion, and Three Gorges, which retail for as little as 30 cents in convenience stores. Cigar Legend's rich clientele, however, can only truly enjoy imported cigars. A Chinese cigar does not taste as good as a Cuban cigar, Li said.

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