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In connection with porn, however, this marketing measure had a particularly high news value. The fact that sex toys can also be bought online effortlessly is also encouraging those who feel somewhat shy about the prospects to experiment. Hopefully, the powerful shift will continue unfolding into the years to come, completely transforming the market “status” of sex toys. And it’s easy to see how such products can appeal to couples who cannot be quarantined together or people who want to have a sexual experience with a stranger in the middle of a lockdown.
Prior to the pandemic, I believed sex toys––penis toys, in particular––didn’t compare to my hand, so I didn’t bother. For me, masturbation is often spontaneous and, I’ll be frank, lazy. ––there’s a beautiful man stroking on my timeline, so I whip out my junk and go to town. Sex toys have to be charged and are so often out of reach, so it feels unnecessary. Folks are buying sex toys, lots of sex toys, and the industry is booming. This year, Kinkly made its usual rounds at ANME/XBIZ, a trade show dedicated to - you guessed it - sex toys and other pleasure products.
Stevenson also added that what is interesting about the significant increase in sales is that we also see a change in the demographics of buyers. She added that the traditional stereotype saying that loners chose sex dolls as a last resort is entirely inaccurate. What people are seeing right now is proof that sex doll use is becoming mainstream. This is because men and women are now both being enthusiastic about bringing a sex doll into their bedrooms.
An important prerequisite for appropriate measures is the recognition of sexual and reproductive healthcare and sexual education as being essential in times of a pandemic. This is attributed to the fact that LGBTQ + communities are vulnerable due to increased rates of smoking, cancer, and HIV and thus belong to COVID-19 risk groups. LGBTQ + people are disproportionately low income or live in poverty according to the open letters. Consequently, there is a demand to investigate the support needs of LGBTQ + populations more closely and to provide nondiscriminatory healthcare and economic support during the pandemic. From a clinical point of view, it is predicted that in people who already have problems with their pornography consumption and self-regulation, these problems will increase under the conditions of the pandemic (Mestre-Bach et al., 2020).
Curiosity and sexual exploration will continue to be more ubiquitous after the pandemic is over. Online stores and retailers have reported significantly high demand for adult toys, with the worldwide lockdown to combat the COVID-19 pandemic. To fulfill this increasing demand for sex toys during the period of self-quarantine, maintaining an adequate supply is a major challenge for manufacturers, distributors, and retailers. The supply and distribution chain are adversely affected due to the global shutdown of air freights and shipments. This is expected to increase import duties in several countries, which in turn is expected to increase the prices of imported sex toys. ShareTweetShareShareEmailThe coronavirus lockdown has been hard on many local businesses – but for others, sales are booming – like the sex toy industry.
This gives you an opportunity to offer drop-ship adult toys to individuals and couples for better health and wellness. The global market is highly competitive with the presence of global and regional manufacturers. Manufacturers are launching some of the most luxurious and exotic products using advanced technology. For instance, in July 2019, LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver. However, during the lockdown sex toy sellers in the Nigerian cities of Lagos and Abuja said that their sales shot up, according to a Premium Times report.
Supplementing regular income or changing careers altogether is a reality for many. Regardless of where you find yourself during this unsettling time, you have some unexpected options at your fingertips. In fact, now is one of the best times to break into the wholesale sex toys industry. The global online sex toys market is segregated based on product, material, price range, end-user, and region. The female segment dominated the market with a revenue share of around 60% in 2020.
Isolated couples are purchasing toys by the bucketload, and activity on dating apps is way up. While quarantine has altered the fabric of our daily interactions for the time being, the question remains whether the field of teledildonics will continue to enjoy a bump after it ends. Though there’s no hard end date in sight for quarantining measures in the United States at least , it’s unclear whether teledildonics will continue to enjoy such a bump when people’s first option of IRL contact becomes available. This interest in sexual experimentation during lockdown is reflected in what people have been googling in 2020. UK searches for "what is pegging in sex?" have seen a 250% increase, according to data from Google Trends, while "what is BDSM?" searches are up by 70%. June Pilote, a sex educator, said that part of the reason boutique and smaller sex shops are struggling right now is because their prices are higher.
In March 2020 alone, sex toy sales went up 124 percent in Italy and 300 percent in France. This media narrative is often missing a critical examination of the commercialization of solo sex and of the sex products themselves, such as their functionality, sustainability, material quality, or pricing. While there are numerous blogs dedicated to the differentiated review of sex toys from users’ perspectives, only the marketing managers of the companies that report on sales successes have a say in media reports (Döring & Walter, 2020). The most popular solo sex media narrative during the early phase of the COVID-19 pandemic has postulated the use of more sex toys (Döring & Walter, 2020). Toys are used for partnered sex, but even more often—especially with women—for solo sex (Döring & Poeschl, 2019), for which during coronavirus isolation, according to common belief, there is a particularly high opportunity.
From cyberskin dildos to remote-controlled products for couples that result in interactive sex when two people cannot be physically together, hi-tech toys are expanding the range of possibilities. It’s pretty clear that people haven’t just been looking for regular, classic sex toys over the course of the pandemic. Innovative, high-tech adult items have also become more popular than ever before.
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