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How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works
How TO ADVERTISE Your Music More Effectively

Knowing how to advertise your music is considered to be THE most important thing you can do for your music business as well as your music career all together. You know it's something that must be handled and when you're not making efforts to learn how to market your music more effectively then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.

The first thing to ask yourself is if you're currently managing the standard elements of an effective music marketing campaign.

What do I mean by this?

To begin it's important to assess where you're at right now and determine if you know and understand just what the basic components of a highly effective music marketing campaign are? Let's face it, if you plan on making a name on your own in the music industry it is critical to realize you'll be investing plenty of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents into a true "music business" and you have no doubts concerning the career path you've chosen... then you'll wish to be as efficient and productive as you can possibly be.

Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today's musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components minus the essential third element in a music advertising campaign won't generate maximum returns for enough time invested. This just isn't how exactly to market music effectively.

Don't get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it's really much better than not doing some thing, but imagine how much more effective you'd be if you went to work on all of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements which are most productive for the music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially contain a 3 step formula:

Step #1 - Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message in their mind. Everything you do should create an awareness for you as well as your music constantly. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years to come.

Step #2 - Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online "hangouts" make this process a breeze. Once you have laid the original groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know you are for real. That you value them. That you're here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you personally.

Step #3 - Sell Your Stuff (Ask for the sale): This one is essential. If you don't have products to sell... you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of one's music marketing processes will flow and flourish so easier.

Yes! south beach or SoBe It's EASIER IN THEORY

I recognize that it's simpler to talk about these things than it is to make them happen in your job but this is exactly what the music business is focused on so incorporating these processes into your music business campaign is a must, or you merely won't last long enough to create dent in the music world.

And that's not what we want for your music career... is it?

Again, it could seem easy enough to map these things out on paper but the truth is that most bands and musicians will find a hundred and one methods to screw this up.

You'll either spend too much time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you'll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you are not touching all three elements of this process on how to market music, then you're missing the boat and more importantly... you're fans will not be "feeling" your vibe. They just won't interact with you on a deeper level. Without connection, there is no sales and without sales, you don't have a music business.

Don't Fall Into the Marketing Music Business Trap

You've seen them. They're all over the place. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox on a daily basis with headlines like: "Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band". Just do it... admit it. You've probably sent out something like this yourself at once or another.

Unfortunately there are some problems with this spray and pray technique which will be blatantly obvious when you build up a headline such as this against my 3 step process. See the press release handles the "Creating Awareness" aspect and also touches lightly on the "Selling Your Stuff" step but it does not connect and that my pal is a no no. It's 100% self interested and sadly, it will fail each time it's used.

Fans and media see right through this. All of the band wants is the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and go through the buy button. But where's the connection? What about the awareness we need BEFORE they require the sale?
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