Notes

Creative Partnership For Web Designers
What is a Creative Partnership? In good economic times or in bad ones, it makes great sense for two competing businesses to pool their resources and form creative partnerships. It's a win-win situation that benefits the businesses involved. It'd be wise, for instance, for an advertising business that often develops websites to partner with a website development firm that creates more traditional internet marketing pieces like brochures, newsletters and postcards. The advertising company gets a lot of good traffic and the website development company gets exposure and potentially brand recognition. But how do you form these types of partnerships?

The Internet has made the world a global village. You can reach potential partners all over the globe and, because the Internet is global, it is very easy to introduce creative services. There are many different ways to introduce creative services, and many different ways to keep your creative partners interested in your offerings. Here are some suggestions to get you started:

Online Forums. Online forums are a great way to get creative partners interested in your company. Find discussion forums by country and find out what people in your target market are interested in. Start magazine about creative partnerships and include a link to your site.

Video Tours. Get magazine involved in a short video tour of your facility. It's a lot easier to attract a new customer than to make them see a long and drawn-out presentation. Include a link to your site at the end of the tour and offer to put them on your mailing list.

Working Together on projects. One of the best ways to get creative partners excited about working together is to create some kind of creative project that they can share with the other creatives in the partnership. If you're a graphic design firm, create a poster for a local sports tournament and give it to one of your creative partners. If you're an interior designer, create a brochure about living in your hometown.

Collaborations. Many creative partnerships start out as hobbies. Create a program that your partner can follow or join to improve their own skills. For example, if you're an art director, create a video series about art that he or she can follow. You can then offer to pay him or her $5 each month if he or she watches the series. If they sign up for the subscription, you both benefit!

Creative services. Ask your creative partner to help you market your service or your product. Tell him or her how they can be of help to your creative team to grow their business. Many creatives welcome getting outside advice from others about their business. They'll be glad to tell you if there's a creative solution to a problem that you may run into.

Building a good creative partnership takes time and effort, but the results can be rewarding. Find out what your creative partner likes and enjoys doing-this will be a key part of your relationship. Try to find common interests and support one another. Even if you don't get along, it's important to support each other in the difficult times. A supportive creative partner is great when it comes to building a successful business.

Banner ads. Working with your creative team to create ads for your business is an easy way to get started building a creative partnership. You can give your creative partner a piece of the advertising revenue for the successful ad campaign. In fact, this is a great way to test the waters before you invest a large amount in banner ads for your website.

Selling your services. Another way to build a creative partnership is to sell your services as a team. Offer to do some work for free or to give your creative partner advice on selling products or services. If you both have something to bring to the table, you can make a great partnership together.

Partnerships are like families-the more you have, the better off you'll be as a business. Don't be afraid to reach out to others for help. Remember, you're working together, so don't be afraid to share resources and save money. Building creative partners means you can create great ads, sell products and services, and run your website and blog together. It's easier than ever to create a great creative partnership today!
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