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1. Intel Corporation, founded on July 18, 1968 by semiconductor pioneers Robert Noyce and Gordon Moore, it's corporation name is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate).
2. Intel Corporation Mission: Utilize the power of Moore's Law to bring smart, connected devices to every person on earth. Vision: If it smart and connected, it is best with Intel.
3. Intel Corporation makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing.
4. Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors. And in 2009 they change the slogan into "Look Inside"
5. Intel Corporation Positioning themselves as “the world’s leader in microprocessor design and development”
6. Intel Positioning Statement said, Intel is the only technology brand connecting people to what matters inside, because for 46 years Intel has relentlessly pursued scientific breakthroughs innovating what's inside technology.
7. Their target Audience is Global 18-34 years old that active on the brink of adulthood mindset who live all over the world
8. POP (Point of Parity) of Intel Corporation is Capable of powering your favorite devices
9. POD (Point of Differentiation) of Intel Corporation Intel-Level Performance.
10. Intel Differentiation in performance are giving high-end quality, high efficient performance and safety of their microproccesor product, creates a new standard of microproccesor world
#90daystobemarketers
Andy Nicholas Jonathan Hosang
170610130069
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