Notes

Curating your backlink profile based on article performance in Google Discover
As with Social Cali link building strategy , Google Discover provides curated articles based on personal preferences. The content is based on the user's location, search history, browser activity, and behavior in other apps. However, it also provides users with a highly customized reading experience. For now, we require that users use a mobile device or computer with the Android operating system. Google and Chrome iOS apps also provide access to the site.


Though it is still a work in progress and only has a relatively small user base, use is spreading among Android and iOS users alike. If you are interested in SEO and link building, this should be on your radar.

Challenges Ranking Google Discover Articles
The only way to find out how your articles rank on Google Discover is to use Google Analytics because it does not show Google Discover as a referral source; it only shows the organic traffic source. The result is that content creators find it difficult to optimize their content for Google Discover. But you can also use some tried and true methods to get clicks. The quality of the content also provides an indication of what type of links you should focus on for search engine optimization.

The Best Way to Rank Highly in Google Discover
Google does not recommend all of these methods. Google's Discover Guidelines, for instance, clearly discourage the use of clickbait headlines or those that titillate with morbid curiosity or provoke rage. There needs to be a happy medium between a headline that gives away too much, causing the reader not to feel the need to click through, and outright clickbait that practically begs them to do so.

Emotional Headlines
A few truths are universal, regardless of social media, a SERP page, or Google Discover. Those who click on an emotional headline are more likely to do so. A fact of life and a quality of humanity that won't change anytime soon. Try to keep that in mind when you create your content, while also emphasizing its unique qualities. Make sure your headline conveys a rare event.

Start a Question-and-Answer Loop
This type of copywriting is prevalent in direct response copywriting because it effectively engages the visitor. Therefore, they are applicable in other areas as well; one of them is an article headline. Then consider your content, and then write an intriguing or controversial question that is answered by the content of the article. Make your headline compelling, and you'll get people to click.

COVID Content is King
According to Google's Discover results, COVID-related content is ranked differently from organically. Low ranking articles usually do better in Discover than those at the top of the SERPs. Therefore, if you've been frustrated with the performance of some timely articles you wrote around COVID, they may find new life in Discover. In terms of authority link building, it's unclear whether this will help.

Age Doesnt Always Matter
If you've noticed, Google's organic search rankings heavily weight recent articles. That isn't always the case with Discover when searching for popular topics. It will show older articles if they meet the other Discover criteria.

Perpetuate The Bubble
It is a truism of social media that people's feeds tend to match their political beliefs. A bubble effect occurs if someone only receives content that reinforcates their existing beliefs rather than challenging them. It appears that this is also the case with Google Discover. Make use of political demographics so that you can attract your target audience with your article.

Keep The Lists Coming
Bloggers still love to write listicles, and it appears Google Discover loves them too. Over time, they appear to do well in Discover feeds. There are formats such as: Don't do these five things; 15 Reasons Why You Should; 10 Ways You Can

Discover is Here To Stay
When it comes to Google Discover, it can be tempting to wait. It does appear to be gaining traction, and it follows different rules than organic search. Simply because of these reasons, it is important to take it into consideration when developing content and curating your backlink profile.

Quality Link Building
We're here to help you build backlinks to increase your ranking in SERPs if all you want to do is build them. Our customers have repeatedly told us that we are among the top link building companies they have ever worked with. Come find out why!

My Website: https://www.socialcali.com/link-building