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網購鞋子怕不合腳？“AR虛擬試穿”瞭解一下
圖說：用戶可通過APP虛擬試穿鞋子 來源/采訪對象提供
俗話說：“鞋子合適不合適，隻有腳知道。”現在，除瞭自己的腳，AR也能“知道”一雙鞋到底合不合你的腳。昨天，潮流網購社區得物App上線瞭“AR虛擬試穿”功能，通過為用戶提供在線試穿體驗，以達到幫助他們在線決策的目的。首批上線包括Yeezy、Travis Scott × Air Jordan 6、Air Jordan 1藤原浩等熱門鞋款在內的超百雙潮鞋模型，為用戶提供瞭更好的網購體驗。
據瞭解，得物App“AR虛擬試穿”功能目前擁有超百個模型，並在持續擴充模型數量。用戶隻需打開得物App，從服務tab進入，就可以集中試穿所有鞋款。在AR試穿過程中，僅需5秒即可快速切換加載，不會出現丟失或卡頓的現象，使用體驗流暢且真實。這類黑科技的應用，因其強大的足部跟蹤能力，可適應不同的足部角度以及足部的移動和旋轉，從而達到十分真實的在線試穿效果。試穿後，用戶可以一鍵到達購買頁面，輕松實現“瞭解-獲取-交流”的一站式體驗。
這一新體驗，尤其受到年輕人的歡迎。事實上，得物App從早期的潮流文化社區發展至今，正是因為迎合瞭年輕人對於潮流文化分享交流的需求，成為中國潮流文化發展的土壤，得到瞭越來越多年輕人的青睞。社區目前依然是得物App的核心服務之一，每天有數以萬計的潮人分享著他們的潮流生活，在社區“曬”出自己的潮流范兒，對於當下年輕人來說，是一個不亞於“購買”的需求。
業內人士表示，傳統網購中，隻有圖片或視頻，而沒有試穿體驗；“AR虛擬試穿”通過增強現實體驗感，刺激消費者下單購買行為，降低網購退貨率，將會成為未來零售行業中不可或缺的服務之一。得物方面也表示，後續將繼續擴充AR試穿品類，以提升全品類用戶體驗，在網購中讓用戶實現與商品的零距離接觸。
新民晚報記者 金志剛
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