Notes

Should You Rent Or Buy an Email Marketing List?
There is no doubt that the Internet has made it easy for anyone to create a massive opt in email lists. This is achieved by using sophisticated marketing strategies to target people who are interested in your niche and then build up an email list of these people. However, what makes this such a powerful strategy, is that you can rent email lists from companies that specialize in this kind of marketing.

Many Internet marketers have now been able to greatly increase their income by the use of powerful email marketing strategies such as the double opt-in. If you are wondering how this works, then let us explain it briefly. When someone subscribes to your list, they will receive an email, usually with information about your own products or services. In many cases, the information contained in this email will be quite detailed and informative, and people will then be encouraged to provide their email addresses for further information.

But not all people on your list are interested in receiving information from you. The idea is that you only send out emails to those email addresses that have requested to receive them. So people on your email marketing list don't just instantly subscribe to it; they are either asked to subscribe, or they have to 'opt-in' to the list. They may then wait a few days, or even a few weeks, before they get a message from you. Once you have sent out messages to these email addresses asking for their email addresses, then you have effectively rented those email addresses for the duration of time you are willing to maintain the double opt-in.

So once where to buy email list confirms their subscription, or they request to be removed from the list, then you cannot go back and remove them from your email list - ever. This means that having a double opt-in list is definitely advantageous for you. That said, it does mean that there are some disadvantages too. In this article, we will look at the advantages and disadvantages of owning a single opt-in list and a double opt-in list.

When you own your own email marketing list, then you do not have to constantly convince people to sign up for your mailing list. There are several ways in which you can do this, but none of them are as effective as asking someone to confirm their request to be put on your mailing list. Asking people to confirm their request to be on your marketing list means that you will be able to identify those prospective customers who have ticked yes to your request for email addresses. Those people can then be targeted by your promotional campaigns and, if you have a good list, you will be able to grow your business substantially.

Apart from being able to identify targeted prospective customers, there are also other benefits to using email marketing lists. For example, by using email lists, you can vastly increase the amount of emails you send out. This is because, by using real email addresses, you can target customers in certain geographical areas and / or with certain demographics and as such, you will be sending out more emails to these people.

As we have established, the first disadvantage of having your own email marketing list is that you will not be able to use the same quality email addresses as you would when you were renting email lists. In other words, if you own a business and you want to use a list of people who have ticked yes to your request for email addresses, you will have to either buy these email addresses individually or find another way in which you can collect such names. This can take time and will mean that you will not be able to target the type of people who are best suited to your offers. However, when you do not own your own list, you are dependent upon the generosity of other internet marketers who are willing to share their quality email addresses for your marketing needs.

The second disadvantage of having your own email list is that you will not be able to make changes to this email list quickly and easily. This means that you may not always be able to make effective changes to the content of the emails that you send out. targeted mailing lists may also be restricted in the number of emails that you can buy at one go and this means that you may not always be able to keep track of the progress that your promotional efforts are making. For instance, if you buy an email list and then do not keep track of the number of emails that you have sent out, you will find that your promotional campaign is ineffective.
Homepage: https://www.frescodata.com/mailing-lists/