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Quick Start: How to Start Promoting in TikTok

We have repeatedly cited impressive statistics, talked about the opportunities TikTok offers for business, and much more. But in order to achieve good results, it is important to get off to a good start. Read in this article what to start promoting in the social network and what you should consider so that you don't delete your account in a couple of weeks.
Profile design
We will not dwell on how to install the application and register. Everything is very simple and clear. In addition, all the technical details are well disclosed in the official documentation of the social network.
Let's get straight to the point - the profile design.
In TikTok, you need to pay attention to six elements, the design of which affects the attraction and retention of users:
name;
username;
avatar;
description;
links;
video covers.
Let's examine each element separately.
Name
This is text up to 30 characters at the top of the page. The channel is searched by name. It is entered when registering after specifying phone/mail and password.
Important: When registering by mail, not by phone number, the name is what is written before @ in the address. The name can be changed after registration.
What we use:
Company, site, brand name, first and last name in Latin or Cyrillic;
occupation or positioning;
keyword.
The name of the channel can be in Latin characters. Here you can add emoji, use unusual fonts, for example via coolsymbol.com. You need to write a word, choose a font, copy and paste it in the account settings.
What to avoid:
Abstractions like "Beautiful Account," "Great Ideas," "Cool TickTock," etc. They don't make sense;
overlap with the account name;
Lots of numbers, unrelated letters, and other characters that make it hard to read.
Username
A string below the avatar, a word after @. Can contain up to 24 characters. It's written in the account link and should be easy to read, pronounce and remember. Be written only in latin alphabet.
Important: username may be changed no more than once in 30 days. It should be 100% unique. If your username is already taken, the system will suggest to think up another one.
What we'll use:
Name, company name or brand;
The name of a profile on Instagram, YouTube or other social network;
Your occupation, keyword, or geolocation.
What we avoid:
Superfluous numbers, symbols;
Duplicate names;
Automatically generated nicknames.
Avatar
A circular picture on the home page of your profile. It's also shown to the right above the number of likes, comments, and reposts when showing videos in your feed.
What we use:
A portrait in the form of a photo;
logo;
gifka;
portrait as a picture;
A picture or photo of a product.
The most suitable option for the company is a logo. A specialist can add a close-up portrait: a photo with design elements, an ordinary photo, or a drawn portrait. For stores, the best option is a photo of the product. Especially if it looks aesthetically pleasing: for example, cosmetics and perfumes, cakes, accessories, jewelry, shoes.
What to avoid:
Small details and captions;
Photographs in full size;
images with details in the corners - the app will crop them.
You can create avatars in Canva and Crello, for example.
Account description
A few lines of up to 80 characters that are displayed after logging into the account. The main purpose of the block is to motivate to subscribe and watch videos.
What to use:
Offers, services, product description;
UTP;
Life stance or a slogan;
The content of the account;
Terms of service ordering, purchase and delivery of the product;
Challenges or temporary promotions, promo codes;
contact information.
According to the description, the user should understand what they will see in the account, as well as what makes the company or specialist different from others. You can add calls to action and emoji.
What to avoid:
buy tiktok account with followers
Generic phrases that don't help you stand out;
obscure colloquialisms with no hint of usefulness.
Links
At first, you weren't allowed to put active links on the site. Then the feature became available to users with a wide audience.
What we use:
Links to the official site;
social networks;
A landing page or a page with a temporary promotion;
an app, a multilending, such as Taplink.
In addition to the link to social networks, you can add an Instagram or YouTube icon near the "Subscribe" button. The main thing is to put really useful content there.
What to avoid:
Long links. It's better to cut through bit.ly or clck.ru;
Non clickable links (e.g. specify only your Instagram nickname).
Covers
Clips' covers create a first impression of a profile, they sell it.
What to use:
unified style;
headlines;
original color combinations.

My Website: https://fbsmash.com/tiktok