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How to Find the Right Startup Marketing Agency
There's no simple answer to the question of how much should you invest in a startup marketing agency. As with any investment, you need to understand all of its pros and cons. However, when it comes to a service like this, there are usually three things you can base your answer on: cost, results, and track records. This doesn't mean you should only consider one of those factors. In fact, it's usually a good idea to look at all three.

A cost analysis isn't always an easy job. Depending on the scale of your startup marketing agency, you might have several different objectives and priorities. Are you mainly pre-product based, post-products, pre-sales, funded (private, series A, etc.) ?

Once you've determined your primary focus, you can begin to assess how much each component of the service should cost. Some inbound agencies will bill a monthly fee for their expertise. However, if your goal is to partner with a topnotch agency, your costs will likely be higher. If your first priority is to become the go-to source for content, the costs may even be lower. Remember that it's usually easier to find the best agency for your business once you know the extent of its expertise.

Next, you'll want to know your options for service. A good startup marketing agency will have a variety of inbound and outbound marketing tactics available to you, as well as an experienced SEO team to help promote your brand online. It's critical that you discuss your goals and objectives with your team before making any decisions. Make sure the business development team understands your overall business vision and objectives.

An in-house shop can often provide access to more experts who can interpret your industry jargon. While this can be a big benefit, many startups choose to outsource work to a more definitive, specialized firm. In the end, it's up to you whether you choose to engage in an in-house agency or outsource it to another provider. However, if you're particularly busy, in-house operations can allow you to accelerate the time it takes for your company to launch and maintain its presence online.

The final step in selecting the best marketing agencies for startups is to learn as much as you can about the various offerings. Look at reviews, read reports, and do research on the agencies themselves. This will give you a better idea of what their specialty is and how they execute their services. In addition, you can learn more about the type of people who work within the company. For instance, are the creators of all young professionals with relevant technical skills and connections, or were the creators educated within business administration and the marketing realm?

Once you've narrowed down your list to a few agencies you feel are right for you, ask about their track record. A good startup marketing agency will have developed and managed several successful campaigns, so you know they'll have the experience you need. Furthermore, don't hesitate to ask them outright how they plan to use the expertise they bring to your organization. After all, the purpose of hiring the agency isn't to replace your marketing team, but to augment their effectiveness.

Last but not least, you need to decide between a handful of agencies and which ones will actually support you and your business. In this section, you'll want to look closely at their track records and success rate. In particular, you need to look at how they might be able to help you execute your data-driven marketing strategy. As an example, some companies like Data Driven Designs and bombeo offer a very data-driven approach to marketing. Other agencies, like BAMF Media, focus more on traditional in-house design, while still others, like T3 Imaging, focus more on developing print or animation ads that focus on local demographics. With so many different agencies to choose from, it's important to understand how their strengths and weaknesses fit into your startup marketing agency concept.
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