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Sass and Bide - The Aussie Designer Fashion Phenomenon
Edgy, urban denim and fierce party wear will be the signature of Sass & Bide. This designer fashion label is desired by the young and trendy, avoiding anything stuffy and formal, on and on for finger-on-the-pulse, flamboyant and fun street style, inspired by vintage clothing and vibrant markets all over the world.
Theirs is surely an inspiring rags to riches story, if a stall in London's Portobello Market may be called rags (... it's certainly the cheapest end with the rag trade!), quickly progressing to regular shows at New York and London fashion weeks and making in onto Australia's rich-list already in 2006.
Australian friends, Heidi Middleton and Sarah-Jane Clarke, traveled to London after their studies (Sarah- Jane, nicknamed Sass, qualified just as one accountant, and Heidi, Known as Bide, was a skill director. They started selling customized jeans in Portobello market inside the late 1990's and inspired with this success, returned to Sydney on 1999. Here they quickly collected a following and showed at Australian Fashion Week in 2001. By the the coming year these were able to show with the prestigious London Fashion Week.
Their international success really started in 2002. They happened to be in New York and serendipitously coincided using the filming of some scenes from Sex within the City. Passing the set on the way to a scheduled appointment, they squeezed a burglar alarm guard to feed one of these distinctive denim jackets to at least one of the stars. The star loved it, looked over their other designs and commissioned some one-off pieces for the show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to some devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show returning to London last year when Sarah-Jane was expecting her third child.
While it can be their embellished denim that originally made their name, (remember the customized jeans which they started with?), visit our website are in possession of three lines S&B, Sass and Bide and Sass and Bide Denim, and therefore are aren't afraid to play with hot colour and a lot of bling. Their latest fall/winter 2011 collection is eye-catching oranges and hot pinks, with a touch of citrus yellow the one cooler note.
Where to have Sass & Bide designs? Their own boutiques are all inside the Australian cities, and Australian department shop Myers, recently bought shares inside the label and will be stocking them. The more prestigious malls in New York and London stock Sass & Bide, and also the duo are organizing a London stand-alone boutique for 2012. Some of the top online designer fashion stores also stock selected Sass & Bide pieces so look out for them there, if 'young and chic' describes your lifestyle.
Homepage: https://www.jeanwarehouse.com.au/