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Webinars, Virtual Conferences - Love Them Or Hate Them?
I joined the UK Electronics Group at LinkedIn a little while back. Unlike the majority of the LinkedIn groups I've come across this is great and small in what seems a fantastic membership of professional types. A discussion came up where the idea was floated about whether maybe a conference must be organised somewhere and what it should contain. I made what I thought may be an unpopular comment, praoclaiming that I think it could be strategy to consider organising some sort of online conference using webinars. For me this concept solves every one of the problems of conferences - the need to travel across the country to many town which is hugely inconvenient for 99% in the attendees, the morning or more out in the office which I'd manage to select what I taken part in. It would also mean that a nicely organised online event could potentially attract a lot of visitors to make all of it very worthwhile to do initially. To my surprise the one other comments on the discussion seemed to trust me - I thought I might get lambasted for suggesting that doing a conference online could by any means be better that face to face human contact!
This got me thinking about the bradenton area contributing to the exhibitions conferences are often organised around. It seems obvious if you ask me that online conferences are incredibly much within their infancy today, but have a big potential. Speaking as being a company that that's just exhibited at Southern Manufacturing & Electronics 2010 I have recent firsthand experience from the woes to be an exhibitor with an exhibition event. I was very surprised to discover that numerous exhibitors are in fact pleased with a only a few decent enquires after spending quite a bit of greenbacks as well as a a great deal of staff time to be there. For the big companies I guess brand promotion justifies anything, nevertheless for numerous others I spoke to (and us) this indicates quite hit and miss whether they get anywhere all-around properly justifying enough time and money invested to be there.
So take all from the problems of current day specialist conferences and exhibitions:- the positioning, the fee showing, some time and inconvenience to wait, the volume of exhibitors, the number of visitors and the amount of seminars, speakers or sessions that are in reality of interest to visitors (whatever line-up you apply to only certain sessions are appealing to different people). These problems are all now solvable in case you we're to position case online. Now to anyone that is not taken part in a webinar this may seem like techie geek nonsense. But in the event you have attended a webinar that has been hosted properly along content that you simply we're considering then you'll definitely know that actually attending a webinar could be a very rewarding experience. This is still an extremely techie dominated field, but as is also always what sort of proven fact that the techies are starting to have really involved with it implies that its probably simply a couple of years before it hits the mainstream. Firstly just the idea that a webinar is surely an event in a particular some time to in the event you want it then you need to be there then can be a surprisingly compelling thing. Even though you're going being watching something online, and perhaps even if it's just participating (communicating with them, interacting etc) there's something about the event itself along with the knowledge that you and many others will likely be there during this virtual place completely.
So then the event itself. Well you can totally cock it just as one organiser of course, but it is also not necessarily very difficult to make an event which everyone comes faraway from impressed, educated, informed, or regardless of the aims are. Its the same that will get website visitors to operate in a very room packed with people and speak - if they are interesting, present reasonably well and still have good content for his or her audience it works equally well online.
However the point that really got me contemplating this all is a webinar I attended today and a virtual conference I've received invites to go to in the near future. Both are performing it drastically wrong i think and I believe it is interesting how obvious this indicates to accomplish it right and why these companies own it so wrong. Its really quite easy - if you apply real life rules as to what you are carrying out this can function equally well (and actually could easily be better in lots of ways), but if you use technology to cheat that doesn't. What niggles me is that I can see a perfect way of approaching everything and require I had the time and resources to generate the ideal system, but there are no longer enough hours in the day to do my current job so instead I'll just comment through the sidelines.
Firstly the less than great webinar. I've attended many webinars and have generally been really impressed about how precisely well they technically just work nowadays. This one was laid on by way of a big worldwide company in the electronics design sector, with an impressive product I already use. They have a very progressive program of standard emailed short videos regarding their creation that are really effective in a way that fits into my silly busy working life (a 2 minute video sent regularly showing often really useful tips can be an amazingly effective advertising tool). So I was getting excited about the webinar to learn yet more concerning the system, plus simply because it's a celebration that I knew a lot of other engineers much like me will be attending. It was hosted using a system from your company called UP Media Group, whoever the hell they are. Their system was basically rubbish. The experience signing up and having to the webinar was unfriendly, made me jump through hoops to make use of the actual software and settings they wanted me to work with, after which when I got there seemed like it turned out designed 20 years ago. So we wait for webinar to begin, previously being tipped that individuals could attend early before it starts if we wanted 'to start the knowledge early'.
This experience involved a single scrolling chat window, also designed many years ago. It was nice inside sense who's was form of fun to determine all of the people posting silly comments and to acquire a true feel to be there with all the other people, but when you've got more than 5 people on this kind of system its basically pointless as every one of the messages randomly appear in quick succession. I've not seen anyone do that bit right yet, but there are a few really obvious innovations to generate this experience great and turn a webinar in to a rewarding semi networking type event also. The idea of appearing early and being 'part' from it is appealing when the big event is incredibly niche and definately will attract those who specialise in the particular field - lots of us did. So give us an experience spend time at each one of these well suited people working together. Show us maps of the attendees there who will be geographically in close proximity to us (I don't care about people in Spain, but I'm interested to find out who's there from your UK or down the road from me). Let us easily enter some info, upload a photograph, provide our LinkedIn page, Facebook page, etc, etc. We're all there to activate to see desire can there be so make that experience work in the really fulfilling method for everyone. Finally make the chat experience work effectively.
It's not hard. When someone responds to somebody else show it like this, let's join specific discussions, show us all of the things folks are speaking about and then we can find compatible folk to participate in with, not just a stupid set of random comments. With the speed of connections these days giving us audio and webcam functionality and then we can speak and discover others in smaller groups, or just listen in is not outlandish. You do it while you hold off outside a real-world conference, filter systems online? Actually online could be better for meeting new contacts since it's a lot easier to try a quick hello online behind the protection of one's PC rather face to face should your not the confident sort. I could continue, but this stuff is all so solvable today, really wouldn't be hard to implement and can transform the knowledge into something awesome indeed.
So then this webinar starts. Well to me no less than it falls over, disconnects repeatedly, shows me error messages before finally it starts. Its fine, nonetheless its simply a PowerPoint & audio type experience that's frustrating when you understand that it's all technically very feasible to show a little bit of low res video with the speaker alongside, other information about stuff, other visitors, promotion material etc I can scan throughout the boring bits I'm not into. About a half-hour within my connection goes down for reasons unknown so I reconnect. The webinar starts again through the beginning. Not only will there be no method for me to skip by way of the purpose I left or the live feed (I'm not about to re-watch the 30 minutes I've already seen), what's more, it becomes completely obvious that the webinar just isn't live in any way. It's pre-recorded. You can just begin to see the big corporate company bosses deciding to complete this. Pre-record it, ensure it's perfect and be sure there won't be any hiccups. What they avoid getting is always that for implementing this they've violated the one rule of providing a live webinar - it ought to be live. When you realise it isn't all of the reasons to visit vanish immediately and you will probably never work with that companies webinars again. It's only a bloody video with someone there to resolve a few questions live by the end.
So about the virtual conference. The event is termed Virtual PCB and I enjoy this idea. Its not happened yet nevertheless it appears like it may be a fascinating experience with seminars plus a virtual hall of exhibitors for everyone and communicate with. Again it is the live thing that I think is really compelling. If you want to visit you might have to go there while it's on and in case you do then the exhibitors is going to be on hand to satisfy you, albeit virtually via your PC. However it's already broken for me before its even started for two reasons. Firstly I had a simple glance at the costs the exhibitors be forced to pay as well as really expensive. I'm all because there as a decent cost barrier to entry for exhibitors - it means get a fantastic quality of relevant exhibitors for that visitors. But this is often a virtual exhibition with just a fraction of the costs to put on than the down to earth event. The prices they are charging seem ridiculous in my opinion and may no doubt delay many organisations exhibiting that I'd actually prefer to find. However the major reason it's broken will be the visitor registration.
To sign up you've got to offer your current email address of course, and answer every one of the questions in what you're into. Nothing strange there - all conferences want this inside hope you'll forget to tick the box saying you can not use my details for marketing. However this kind doesn't have such box and you can't sign-up without answering every category. I complain towards the organisers this is really a violation of people's to privacy in fact it is illegal in numerous countries worldwide including the UK. I've not really were built with a reply. On the form it states that you just let them have permission to give these records with their sponsors.
Sorry but I don't walk around a real world exhibition with all of of my contact information and preferences emblazoned on my own T-shirt, exactly why on the planet would I accept this for the online equivalent? I choose who I give my details to. No doubt they'll also be tracking all of one's movements from the exhibition and will they be sharing this with the exhibitors for a fee - he looked through these bits of your respective stuff for 5 minutes and here's all his details in order to bombard him with spam. There's something horribly eerie about knowing people is going to be told you have been looking just by daring to think about a website (oahu is the thing about LinkedIn I really wish they'd change). In this point in time I think it's actually a terrible attitude for a celebration organiser to get and demonstrates a total not enough regard for their visitors as well as their exhibitors in a large number of people much like me will still only not attend because from it.
So that's my wee rant over. It felt good, yet , it's really a rant wishing someone would fix all these things and give me the truly great online conference and exhibition experiences I want. I really want to have the ability to attend these items, learn new things, meet new people and corporations. The realities with the real-world conferences and exhibitions imply that I can rarely actually justify it though. Once someone on the market gets it right within the online space this market is going to become massive.
Homepage: https://www.livestreamingsydney.com.au/
     
 
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