Notes

How to Find Great Creative Partners for Your Business
Vendo, an innovative online digital marketplace, announced today a strategic alliance with The CPG to provide customers a best-in Class experience on the leading-growing online marketplace. In partnering with The CPG, Vendo will be able to extend its products and services to an ever-broadening range of customers. In this agreement, Vendo is providing The CPG with marketing insight, market intelligence analytics. Agency involves additional product development and distribution opportunities, increased website visibility, brand integrity and multiple distribution channels. This alliance represents another significant step forward in expanding Vendo's presence on the Internet and building a strong business brand.

The strategic alliance between Vendo and The Creative Partner group will enable Vendo to leverage its creative team and expertise to expand into new verticals by tapping into creative partners who have an undying understanding of how to create high impact visual ads that engage and convert. "This alliance with The Creative Partnership is another important step forward in expanding our offerings to more customers while creating additional distribution channels," says Tim Sullivan, CEO of Vendo. "We look forward to working with our creative partner and our many customers in the future." Both companies are committed to building long-term, successful relationships that foster lasting relationships.

In order to develop these creative relationships, both companies engaged a series of focused market campaigns to test both products. Agency showed that Vendo's creative partners delivered more conversions than expected while maintaining the same sales volume as the company. In addition, these creative partners provided a unique opportunity to work in a synergistic environment with a company whose values align with Vendo's. The result builds upon past accomplishments and expands on potential for future growth. "We are thrilled to continue our partnership with VEO through this exciting step," says Karen Snell, Executive Vice President, Sales, VEO Group.

VEO is a full-service creative services company that provides a full range of creative services across digital and non-digital media for client's creative needs. VEO has offices in Vancouver, Washington D.C., and New York City. VEO partners with a diverse creative team to deliver creative services that build customer loyalty and drive business results. Creative partnerships with VEO create innovative, engaging marketing materials that inspire consumers and are memorable. When creative services are executed in the right manner, they can engage consumers and increase sales.

The creative services provided by VEO allow clients to effectively use online advertising to promote and increase website traffic. VEO's creative team work with creatives from all industries to deliver helpful feedback to clients. Clients benefit by having the ability to create online advertising that is beneficial, memorable and effective. Creatives and VEO partners can share insightful information to help consumers make decisions and increase website traffic.

Agency begins with choosing creative partners who are aligned with client objectives. The best creative partner companies work closely with creatives who share similar visions and innovative ideas. In order to develop creative relationships that lead to increased sales, the creative teams need to understand their clients. The partnership should also be formed based on other similar industries that share similar goals and creative strategies. Good creative partnerships encourage the flow of new ideas and growth within the companies.

Creative development should include a review of current strategies and creative partner technologies. In addition to working with creative partners who share a vision, a strong creative shop develops its own strategy for growth and success. A successful shop develops new strategies, produces new materials, develops new products, and works on new advertising campaigns and creative partnerships. Creativity is at the heart of a company's strategy and growth plan.

Choosing the right creative partner is one of the most important steps in the creation of a banner ad and other marketing campaigns. A company without a creative partner is like a traveler without an experienced guide. With an experienced partner, creativity is at the fore front. Both creative teams are committed to the success of the project. A creative team that trusts its creative vision can't fail.
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