Notes

Renting Your Email List - Is it a Good Idea?
It is so easy to start an email list these days. All you need is an opt-in form on your website and some form of marketing collateral like graphics or text. The only problem is, no one likes to get spam, right? And if you are using a free list, who is going to read it?

So, how do you avoid getting junk email lists? First, you don't want to buy email lists. In fact, the opposite is true. Using a free list allows you to focus more attention on your website because you aren't paying any fees. In short, email list renting helps you avoid some big mistakes people make when it comes to online marketing .

You may be thinking that an email list rental is a great way for new online marketers to get started. The truth is, it can be a huge mistake for even experienced marketers. Many marketers become frustrated with this type of business because they see so many people fail at it. What's worse is that email list renting doesn't get you any control over what is sent to your subscribers. All you have to do is put in your information, and the software does the rest.

There are many reasons why email list renting can be a bad idea. For starters, you are most likely not going to be doing any joint ventures with anyone; and when you do, your conversion rate will be much lower than it would be with an opt-in page. With that said, you also don't know if your emails are being sent to the right person. In the end, there is just no advantage to email list renting except for a new marketer that wants to create a bunch of email lists to sell to later.

The biggest problem with email list rentals is that you are sending out your emails to people who already are on your mailing list. This means that you have already sold them on your product, and are not building any traffic from them. The result? Your sales will be severely limited, and all of that traffic might have been from your own subscribers!

I'm sure you don't want to hear that, but email newsletters are not a good way to make money online. In fact, it's probably one of the worst ways to make money online, if you want to earn money online. The reason is that you have to use other forms of internet marketing to get those customers to buy from you. If you send out email newsletters, and offer free information, you have to make sure you're offering some form of incentive, like videos or ebooks, for opting in to your list.

You can make good money using email lists, but only if you're willing to do more. The best way to earn money with email list is to use another form of online business to collect your email addresses. I recommend starting an online business that offers something of value, such as information. This could be how you learned to fly plane. It could also be through developing online software for people who need help with their lives. By giving your email addresses out to people who need your information, you can easily make lots of instant traffic from them.

So, if you already have an email list, or if you're thinking about getting started with one, I recommend that you consider building an online presence to market to those subscribers. Without an online presence, you won't be able to really market to them because you won't be anywhere to be found. But with an online presence, you'll be able to market to your subscribers anytime you want, because you'll always have a website that they can go to. And because you have an online presence, you can also build a pretty good email list.
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