Notes

Seo Tips For Designing A Top Ranking E-commerce Website
Websites that achieve top rankings on the first page of position in search results on Google, Yahoo & MSN ultimately have common attributes that set them in addition to their competitors. Top ranking websites typically have:-

? A great web site design and content



? Website visitors flock for their websites and more importantly take pleasure in the experience.

? Learned how to successfully market and promote their website online with little if any advertising.

? Learned how to easily build their customer bases and attract repeat sales

? Worked out the best way to effectively optimize the website for your engines like google

? Learned the ?insider secrets? of the way to rank well on the search engines like google and turn into there.

This article will examine the important thing web page design features that assist produce a Top Ranking Website. From an SEO perspective in a very minimum ensure you include full content management, a marketing and advertising module and comprehensive website statistics in your initial web page design.

Key design specifications of Rank 1 Websites

1. Complete content management control ? including the capacity to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ?real-time? without making use of a programmer. Plus the ability to add hyperlinks to pages, images and documents.

2. Customer databases ? to recover member and customer contact info for ordering and direct marketing purposes.

3. Marketing module ? to send out emails, monthly newsletters, product updates, order notifications, dispatch notifications and participant letters to customers & members within your customer databases.

4. Comprehensive website statistics ? to evaluate the daily, weekly and monthly progress of the website?s SEO campaign, internet marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection software tool is ?Awstats?.

5. Visually appealing home page design that incorporates your business branding.

6. The inclusion of the footer towards the bottom with the webpage and subsequent web pages for search engine optimization.

7. Fast website download speed for website pages, images and documents to cut back the incidence of ?bounce out? traffic.

8. Easy to make use of site navigation with a flat site hierarchy .ie. each page is obtainable from merely one to three clicks from the webpage.

9. A website design using a combination of text and images ideally inside a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.

10. Easy to look at font style, font colour and background colour inside the web page design and content.

11. Easy to navigate shopping cart application software

12. A currency converter for international trade

13. Automatic payment gateways for credit card processing and Paypal in ?real time? with flexible payment selections for customers.

14. SSL Certificates installed and logos prominently displayed for secure online ordering.

15. A professional web page design versus a DIY website design ? professionally designed websites attract higher site traffic levels, higher online sales, higher site popularity and search engine rankings than DIY website designs. Allow $10,000 AU for a professionally designed E-commerce website with branding specialist fees included.

16. A web design that accommodates the worldwide reach of the Internet ? ie. English translations of websites content, a currency converter, economical freight delivery options for international customers, automatic calculations of freight costs, compatible payment options for overseas customers.

17. Member logins ? to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if neccessary) to keep your wholesale prices confidential from your average person and competitors.

18. Avoid the use of ?Pop-ups? ? for adding products towards the shopping cart application, online forms and product images as some Internet protection software over a User?s PC can block pop-ups and obstruct the browsing experience, the capability to complete online forms and put online orders. official site & images to ?refresh? rather than pop-up in your web design.

19. Interesting & fresh website content to your traffic ? including clear detailed product photographs & product descriptions, interesting page content strongly related your products/services and industry, free articles of curiosity and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.

Tip ? Select a horizontal page orientation for your web page design that fills up the entire web browser browser window otherwise just be sure you minimize the gaps running down either side of your vertical page orientation site design. The reasoning behind this can be that eyes of users are automatically attracted to negative spaces before they concentrate on filled spaces. You can also add boxes to balance out and fill any negative spaces around the outer right and left hand side of home page designs. These boxes could be stuffed with specifics of specials, promotions, affiliate advertising, sales and so forth.

Remember that first impressions, especially an incredible home page design will determine whether readers stay to educate yourself regarding your internet site further or ?bounce out? in the first a minute, that?s all the opportunity you've.

For more in depth information about the key design top features of top ranking websites see my SEO ebook the ?Insider Secrets of Rank 1 Websites? by Rosemary Donald for $29.95 AU.

? Rosemary Donald, Rank1 Website Marketing 12th September 2007
My Website: https://www.leapfrog-media.com