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How to Rent an Email List
An extremely powerful and effective method of advertising is email marketing. Live at a time when email is a leading (if not the leading) means of communication, making it a simple means to reach an enormous audience of potential clients. However, there are many pitfalls that can bite an e- marketing entrepreneur. When you rent an email list from a provider, you are paying a third party to feed your message into an unending list of subscribers.

Some marketers consider this an acceptable practice because there's no need to build up customer relationships when renting email lists. However, others consider it a serious blunder. When approaching Internet marketing and business owners, one should know what to avoid and how to spot the bad apples. Here are some ways of how marketers go wrong when renting an email list from a service provider.

First, marketers frequently fail to specify the demographics of their target audience. The problem with this tactic is that it results in non-targeted leads or potential customers that have very little interest in the products and services being offered. Another mistake that marketers make when trying to build up their lists this way is confusing the general public by using technical jargon and unfamiliar terms. For example, marketers may talk about how they are targeting only "income earning" people when in reality it would be more appropriate to say that they are targeting only people who earn a certain amount of income.

Second, most marketing professionals know that it takes much more than just plain text to attract prospects and convince them to make a purchase. Many marketers hire ghostwriters to create sales copy specifically for them so that they can focus on other aspects of their business. While it is important to have good email addresses to rent lists from, it is just as crucial to have good email addresses to market to. The reason is that if marketers do not have good email addresses to market to, they will miss out on opportunities to convert leads into sales.

The third mistake that marketers commonly commit when renting lists is sending prospects on to the sales page after they have left the email address resource. This is called "double opt-in." The problem with this tactic is that prospects are not interested in buying immediately. Instead, they are more likely to click on the link and read the sales letter. If they are not interested, they will not likely fill out the form. However, even if they are interested, they will not want to make a purchase right away.

Marketers frequently use social media sites such as Facebook, Twitter, and LinkedIn to market to their target audience. Unfortunately, marketers often fail to realize that the main value of these sites is to drive traffic to specific websites. For example, when someone logs on to Facebook or Twitter, they are doing so to connect with friends and family. They may also be there to engage with business contacts. Therefore, when they see a status update or photograph, they will often take the information in context. In other words, they won't automatically know that the photo is from a trade show, unless they read the carefully crafted message from the list broker.

Marketers should pay close attention to the content of their messages, which should always focus on the prospective buyers' goals. If the purpose of the email address resource is to rent mailing lists, for example, the marketers should state clearly what it is they wish to accomplish. For example, if the goal of the marketing campaign is to gather contact information from friends and family, the email address resource should not suggest that recipients should forward the emails to their friends and families. The information should be limited to targeted communication about products, services, and promotions.

Marketers should also pay attention to the quality of the subscriber list they rent. If a list is comprised of mostly inactive email addresses, it will have a hard bounce rate. On the other hand, a list that is composed of well responsive subscribers will have a higher conversion rate. A hard bounce rate can be determined by looking at the time duration between the email being delivered and the time the message was viewable on the recipient's computer. The best rental lists will provide a good measure of email deliverability. The amount of time that the email address was available for viewable on the server before the user deleted it, is an indication that the connection has been established.
Website: http://quanboo.com/home.php?mod=space&uid=313478
     
 
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