Notes

Establishing Creative Partnerships With Clients
When you want to expand your brand, you need creative partners who are experts at the art of selling brands. They need to be your personal sales people, someone you trust implicitly and can bounce ideas off of, as well as being on hand for product launches and other events. A creative partner is your secret weapon when it comes to promoting your product and increasing your company's bottom line.

Partnering with creative partners is a fine art that many businesses have overlooked in their quest for increased revenue. Creative partnerships can make your company the toast of the town, but it takes effort, time and money. There is no magic button to promote your business that is only available to large companies with marketing budgets. Small companies need to invest time, energy and resources to build creative relationships with creatives they trust and respect. Partnerships create synergy within your company, giving creatives more exposure to the right customers and creating a more personal connection between you and your customers.

It takes a diverse range of creatives to pull off a successful partnership, so it's important to consider each creative services company with a long term view. You need creative partners who are innovative, insightful and excited about the culture of your organization. They must understand that marketing to younger generations, which is where most of your current customers are coming from, requires fresh, relevant and entertaining content. Creatives must also be interested in your customers' needs and be able to use their expertise to creatively address those needs.

In order for creative partnerships to work, you need creative leaders. Ideally, there should be two or more leaders who bring value and drive to the partnership. Creatives should also be committed to the growth and welfare of all the creative teams under their care. They must be willing to be selfless, helping to advance the team members' careers while constantly providing constructive criticism.

When developing creative services relationships, you need to provide constructive feedback and support. Communicating openly about expectations, goals and what the creative teams can achieve together helps keep things moving forward. Keeping communication open and adding supportive words and comments to meetings and calls allow creatives to voice their opinions without fear of criticism. If a creative partner misunderstands what you are trying to say or is pushing too hard, he or she may sabotage progress and result in the creative project being put on hold.

It's important to choose creative partners who are open to listening. Some clients resist talking about what they don't like about each other's projects and, when faced with an uncomfortable topic, retreat into a shell. Others become defensive and refuse to change even when the issues are resolved. Both sides need to have an open mind and be willing to discuss creative matters. A creative partner who is willing to listen, learn from his or her clients and make improvements based on the feedback provided is a valuable asset to any company, large or small.

Another important consideration is what your creative partners will be expected to do. Some clients expect creative partners to brainstorm with them, build sketches and designs and produce advertising or art pieces for them. These creative partners may even have to decide where a particular photo shoot or piece of artwork would be best showcased. Agency can take months to complete and involve multiple artists. Finding someone with skills similar to yours can help speed up the process and reduce stress for both your clients and creative partners.

Developing creative partnerships takes time and effort to develop, so don't expect to find the creative spark quickly. It takes time for creative sparks to appear and sometimes it takes years to build a strong creative partnership. With a little patience, you can easily establish a long term relationship with a new creative partner that will serve you for years. Your creative services agency can even create projects and ideas that grow your business and help you grow personally and professionally.
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