Notes

The Basics of Email List Rental
You may have heard that you can rent email list for free. But do you know if it's really true or not? Is it possible to build an email list that can grow and profit you over time without you having to invest a single penny? The way this works is you subscribe to a list that is already built by a group of subscribers. They have built it over the years by sharing their email addresses with those who are interested in the same niche.

The first group that was added to the 'topmm' list last year had only one subscriber. Now this is understandable because the niche they were in was not the top most topic of discussion. And even if it were, their level of involvement in the niche was quite low. In fact it was very rare to see them reading at least one of the emails they got each day. This is just one scenario where a rent email list could be beneficial.

The other scenario where this could work well is when someone wanted to rent email list for use in a mass mailing campaign. Now what would be most helpful here would be a system of double opt-in. This means that someone has to actively 'opt-in' to confirm their registration. This is because all they have to do is click on a link provided by the system rather than entering their personal details multiple times.

So lets say that the company is doing a mass mailing campaign. They will require everyone who wants to rent the email list to provide a valid phone number and valid email address. And they will ask for these details at the same time as they are asking for customer service referrals. It is for this reason that it is very important to think about the advantages and disadvantages of renting from a service like this.

Renting from a service like this might just prove to be beneficial as the costs involved here are generally very low. In fact, many services offering email list rental will charge you only a few dollars per month for the whole year. They will even let you start renting for only $2.50. This is still a lot cheaper than buying!

But here's the catch; if you do not wish to rent from a specific service, then you might just end up wasting money. Here is why; the rates offered by companies offering email marketing packages are generally higher than those offered by companies offering single opt-in list. Single opt-in lists are those where customers provide their email addresses only. So here, there is no need to keep track of customer information. Also, there is no need to provide valid email addresses which might prevent the provider from sending out promotional emails.

The reason why companies prefer to rent from companies that offer email addresses as well as telephone numbers is because this reduces chances of the client providing incorrect information. Also, this ensures that you do not receive mails from people who are not interested in your product or service. Also, it saves them the trouble of having to go through the process of collecting email addresses from potential customers who will be averse to real estate marketing .

Now, when you have your list, you need to focus on building an effective email marketing campaign. You can start off by getting a simple list rental such as a one-time offer. This is best for you if you are starting off with a limited budget and you are not yet sure whether you will be able to earn from this kind of list rental. Once you have grown your list, you can consider getting a more expensive list template such as a three-month supply, six-month supply, or a yearly offer.
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