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Things to Consider When Thinking of Email List Rental
If you are not sure how email list renting works, this article will explain it briefly. In essence, renting an email list essentially means signing up a third party to use their email list for you, in exchange for you using their list to send out one email to a specific list of subscribers. Needless to say, such email list rentals can range from a few dollars per month to thousands of dollars per month. However, when renting an email list the owner will email their entire contact list on your behalf. The benefits and downfalls of such a method will be discussed in this article.

One benefit of email list renting is that you do not have to know any HTML or computer code. All you have to do is provide your web host with instructions and they will provide you with a script to place onto your website. All of the work is done for you in just minutes. The down side of this is that if you do not have your own web host or an excellent one, you may have to do all the programming yourself if you do not want to pay someone else to do it for you.

Another benefit of email list renting is that you will only be billed on a monthly basis for the number of members that you wish to use. You will never have to pay for additional email addresses. Some service providers offer their clients various different options in which they can choose how often they would like to be billed. For example, some charge by the week, others charge by the month, and still others charge by the day.

One last advantage of renting email lists is that you will have an advantage over your offline direct marketing competitors. With offline direct marketing methods, it is often necessary to purchase or lease large quantities of product to be able to send out your promotions to your target audiences. However, with email list management, you only need to purchase or rent a single email address. Renting email lists also allows you to expand the size of your customer base significantly more quickly than you could if you were to purchase your own lists. All you would need to do is add more names to the rental list as needed.

However, some caution should be taken when renting email lists. A large amount of internet marketers have made great sums of money by charging for their renting services without ever providing any value to the client. In fact, some have even resorted to taking the money they were paid by the customer and using it to buy products for themselves. These internet marketers are run by unscrupulous traders who make it a point to keep the clients' money.

So how do you know whether renting from an email list broker is ethical or not? The first thing you should look at is whether the person or company that is the landlord or the email list broker has received any complaints. You can determine whether a company is trustworthy by looking at its ranking in industry standard reference sites. Also, you can check with the Better Business Bureau to see if any customer service issues have been lodged against the company.

The next thing you should check is the terms and conditions associated with the renting process. Some email list brokers will only allow you to rent their database for a one time fee. Others may charge a monthly fee for accessing their database and storing customer data. Make sure that the email list broker provides you with complete information so that you can decide if you wish to rent their service or not.

Lastly, you should carefully review the terms and conditions so that you know what you are getting into. The most important consideration is whether or not the lists are shared resold or given away. It is essential to know that you cannot just pass off another email list rental to someone. If you are leasing from an existing client, make sure that you are aware of all their email lists and how they came to have them. If the client was involved in a lawsuit, be certain that the lists are legitimate. It is also vital that you find out the source from which you are obtaining the lists and how they obtained the email lists in the first place.
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