Notes

9
retargeting will help us keep previous customers who have already passed through the conversion funnel .
-This is important because a loyalty program is based off repeat business
-Increasing the lifetime customer value will help raise our return on ads spent because we aren’t spending as much to acquire a new customer as opposed to a returning customer
-The custom audience here for re-engagement ads on on social media would people with a registered email or have shopped on our facebook and Instagram shops


14
the objective of display ads is to increase brand awareness by introducing a loyalty reward program in an attending grabbing format.
-These ads are meant to capture new audiences by incentivizing them to convert to the rewards program. Re-engagement customers
Would otherwise be marketed with the re-targeting ads.
-The display ads are targeting 15-45-year-olds who are frugal because otherwise, they'd be at Nike. Our target audience cares about their image on social media and want a great athletic shoe that's cheaper then competing brands.

-we made ads for numerous formats to fit any device or website from skyscrapers to banners to rectangles. They all have a CTA to sign up for a rewards coupon and focus on the customer rewarding theirself.