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Email Testing - What is It and Why Do You Need A Tool For It?


Email marketing campaigns are gaining popularity with each passing day. These are the coordinated sets of individual email messages deployed for a specific purpose across a particular time. However, these will not be effective if email testing is not done beforehand. For the campaign to bring the desired results, you need to ensure that there is no place for errors.

With the elimination of errors, the emails look right, which is responsible for providing them the highest deliverability. There can be nothing else better than sending your Emails for testing to refine them for the campaign strategy. To help you know more about this, here is your guide.

What Is Email Testing?
Email testing is a way that lets you view your emails before you send them to the subscriber. The testing includes link validation and inbox rendering previews. It also consists of in-app span testing. Not only this, but also the design, spelling errors, and other things are tested. Ain't it great?

For the testing, you will require a good testing tool. There are a plethora of options available for this. When choosing the tool, ensure that you are doing thorough research. It also includes looking for alternatives like Mailtrap Alternative to ensure that you are getting the right tool.

Why Do You Need To Test Your Emails?
Email testing is something that has become an integral part of email marketing. Performing such testing allows you to detect common errors. You can also figure out how the subject line will appear if the email is operated on different devices. You can also check whether the font and HTML look fine.

This testing also becomes crucial as the way an email appears in your inbox may differ from what it looks like in the receiver’s inbox. Thus, ensuring that the email is tested before sending it becomes necessary, as your business depends upon it. Though most people in business take Email Sandbox Service for protection, you still need to ensure that there are no unwanted links in your mail. It can only be done through email testing.

Why Should You Consider Getting A Tool To Carry Out Email Testing?
Since email testing has a significant role in growing your business, it is only understandable that you get a tool that performs this crucial task. You will need a reliable tool that does the work without worrying about it. A fake SMTP server is frequently used by those looking to capture and test all emails an application sends and avoid sending emails to real customers. However, here is what you can generally expect from an email testing tool.
A good email testing tool does not require any computer sources because it is accessible anytime and anywhere.

It also integrates different tools for better functioning. These include email sending tools, email generation tools, email list management tools, etc. Dummy SMTP server also can be used for testing purposes. It helps you see all communication between a client and the server and is very useful if you are trying to find problems with your email server or a client.

The tool needs to be capable of HTML validation, subject line testing, and email preview.
Summing Up

Hopefully, you must have understood the importance of email testing by now. To ensure that your emails are perfect and the recipient has no issues with them, it is suggested that you go with the best tool possible.

Read More: https://www.mailnest.io/