Notes

1 ail the co?'npanies or individuais ('middiemen') invoived in moving
goods or services from producers to consumers
2 an mtermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
3 drvtdlng a market into disttnct groups of buyers who have different fequîfements or buying habits
4 makmg a product (appear to be) different from similar products offere :
by other sellers, by product differences, advertising, packaging, etc.
5 possibjiltjes of fitimg unsatisfied needs in sectors in which a company can profitably produce goods or services
6 setting a high price for a new product, to make maximum revenue
before competing products appear on the market
7 someone who contacts existing and potentiat customers, and tries to
persuade them to buy goods or services
8 the attnbutes or characteristics of a product, such as size, shape,
quaSity, price, retiabiiity, etc.
9 the extent to which suppiy or demand (the quantity produced or
bought) of a product responds to changes of price
10 the strategy of setting a iow price to try to seti a large voiume and
increase market share