Notes

Useful Information About Industrial Videos






I know of it reported that within the industrial B2B marketplace videos are the most actively sought but the least actively posted of most material on the web - this gap alone presents a huge opportunity. We've also observed that industrial videos are getting to be considerably more common and that they draw large audiences. For example one could easily get 500 to 1000 views each year for such a video - would you ever imagine getting that many visitors to see a video or build relationships a salesman by using an exhibition stand? And yet on the internet it is free!





So clearly industrial videos have become more popular on the web - and they're cheap - you may create one yourself or get yourself a marketing company to make it happen for you personally at very reasonable cost - simply so long because you be aware that this doesn't have to be a cinematic master work. The net is quite accommodating of picture and you will present well using a domestic camera - even a super compact with video capability is usually perfectly adequate.

Everything has changed of this type quite recently and it may be that some video hosting sites tend to be appropriate for you than these - do your homework. YouTube is extremely useful - we normally set up a channel per client and stream from it. This will allow that you add video to your website and blog by streaming in the host site.

How much time should your video be? I'm as little as you can handle - it can be there to get attention and offer a fixed level of information - but information of your type that text is incredibly bad at conveying. Images is unquestionably worth a thousand words so a 5 second clip could possibly be enough - but take what you ought to tell the storyplot.

Possible subjects and styles will vary to private taste and corporate approach and can probably add the following:

- simple passive product demo, e.g. a hand rotating them to get a full 3D view

- active product demo

- personal presentation

- installation demo

- animated graphic presentation of action not visible within a video

- seminar presentation

- slide show format depict a straightforward message in text

- use subtitles and /or voice plus music

Do remember for SEO purposes you must ensure that your video features a suitable text description with the proper keywords plus a link to your website - men and women must find you when they like the video!

Unless you produce every one of the material internal then do keep in mind possible copyright issues of course, if you do not own the copyright then please be sure you possess the copyright owner's permission to utilize the material in order to avert difficult and possibly costly problems later.

Companies can generally source videos from:

- internally e.g. sales, engineering, design, installation, commissioning/maintenance,

- home office - subsidiaries may benefit from corporate budgets and expertise in promoting locally.

- Suppliers - tend to be only too glad to increase their own profile using their videos on your channel.

- Customers - may well be keen to demonstrate many - permitted using your contribution - so happily co-operate within your video.

Finally make sure you top-and-tail along with your corporate intro and sign off - at its most basic merely a logo intro along with a website address sign off.


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