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Renting an Email List
If frescodata are new to online internet marketing, or you want to make more money through marketing online, one option that you should definitely consider is renting an email list. With this option, you do not really own the email addresses you are renting. Instead, the company that offers this service delivers your message to the subscribers on their behalf. Renting is generally much cheaper, and works well, if you do not need to constantly send e-mail to the same addresses over again (some internet marketing campaigns become successful only after constant mailings.) Of course, there are many advantages in choosing this option over owning email addresses, but before I go into those benefits, let me explain how a lease works.

When you sign up for an autoresponder, you usually sign up for a subscription, as well. You may wonder why this is necessary; after all, doesn't email marketing campaigns are just sent to everyone who lists their e-mail addresses online? Actually, frescodata is why it is important to have multiple methods of getting people to subscribe to your list. This way, when you do decide to create your own mailing list later on, you will have a better chance of making it grow faster.

If you want to rent an email address, here are some things you should know about the average lease price: The average lease costs between seven and ten dollars per year are based on how many years you want to rent the addresses. An eight-year lease will cost you between nine hundred fifty and three hundred fifty dollars. Also, the price varies between agencies. frescodata might be more expensive than a low ranking, or vice versa. frescodata are higher, but it's important to remember that you can easily shop around and find a better deal.

Once frescodata have signed up for an autoresponder, there are two other pieces of information you should know about buying email addresses: where to find them, and what it actually costs. The most common places to buy lists are auction sites, such as eBay, and sites designed to sell lists only, such as ListRights and UsFreeAds. These are among the least expensive, but do come with a lot of risk, since you have no way of checking the lists before you buy. However, buying directly from an individual, such as yourself, can be a safer bet and is much more likely to contain quality addresses that you can use in your email marketing campaign.

After you have found a list to rent, you will need to find a way to rent it. There are a variety of ways to do this, ranging from the outright purchase of someone else's list to setting up a customer service account with an autoresponder company and paying for an annual or monthly charge. Most companies choose the latter option, since it is more convenient and allows them to maintain several different lists at once. Here are some of the options available to you:

- ListRights: ListRights has the lowest list pricing, giving you a great deal of leeway in price. You pay a one-time flat fee, which then allows you to rent an unlimited amount of names for a period of time. This is particularly helpful if you own multiple businesses or intend to do business internationally. They also allow a large number of email addresses to be added without additional charges. ListRights has an average costs of less than ten dollars per thousand names.

- Autoresponders: Autoresponders are among the easiest and cheapest list rental companies to work with. You simply pay an annual or monthly charge, and pick an appropriate category to represent your business. Autoresponders offer the most flexibility of any of the email list rental companies, since you can easily select the type of communication that works best for your business. They have average costs of about fifty dollars per thousand names.

- Direct Mail: While Autoresponders are convenient and provide you with a lot of flexibility, they can prove expensive when it comes to sending bulk mail. The average cost of sending a standard letter from direct mail companies is around five dollars per thousand letters. Using direct mail services can prove extremely costly, especially if you want to target a specific segment of the population or build a targeted database veryfy.
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