Notes

SEO is the practice of making changes on your site for the search engines to locate and deliver targeted visitors. It's also defined through its guidelines for white-hat practices, which include as producing high-quality content regularly while also implementing efficient on-site SEO as well as building trusting hyperlinks. But, there are a few errors that can be found.
It's essential that you clear the misunderstandings because this will help you get the most out of your SEO efforts. Here's a brief list of does not constitute SEO It is not: SEO is NOT:


WHAT IS NOT SEO It's not SEO. SEO DOES NOT INCLUDE PAYED ADVERTISING


SEO and paid advertisements aren't the same thing. In reality, spending money on PPC isn't going to affect your SEO program in any way. Perhaps you're thinking whether it's better to invest your money into SEO in comparison to PPC. There's no reason to choose one over the other! It can take a bit of time for you to build momentum in your SEO program in the search engines. In the meantime, utilize PPC to bring traffic to your site. If your organic search growth begins to accelerate, you can back off to PPC. It takes at minimum 6 months for a new, consistent SEO system to begin seeing gains and this would be the perfect time to put your the money into PPC.


what is seo IS NOT SEO WHAT IS NOT SEO? SEO is not SEM


Anyone who is new to the online marketing market often refer to the phrases SEM (search engine marketing) and SEO (search engine optimization) for the same purpose. SEO technically is under the SEM umbrella, but they're not the identical. The term SEM generally refers to paid search engine advertising techniques like PPC (pay per click). What isn't SEO (or SEO)? SEO isn't considered to be a paid method because the process isn't expensive. There's nothing exchanged between the website owner along with the search engine to rank a website in an organic search. However, it does take much time and effort which is in essence a expense. Moreover, since many businesses do not have the resources or the knowledge, they will hire an SEO business to do it for them.



WHAT IS NOT SEO - SEO IS NOT A quick fix


SEO isn't the same as other marketing strategies, such as creating a marketing campaign that runs in a predetermined amount of time. SEO continues to evolve and is constantly changing. what is seo begins with researching and optimizing your website. The second step is linking. Websites should develop links over time naturally. The search engines perceive these inbound hyperlinks as evidence of trust. It's not possible to improve your site in order to create 20 links and expect to see results. The process doesn't work like this. It takes a long time to see an improvement for the quality of your search engine ranking and also the amount of traffic generated by search engines. It's still a marketing strategy that's effective so long as it's executed correctly. People are using search engines to find all kinds of things. It's a big problem if you don't have a search presence. A SEO plan may take some time, but it is time well spent and the benefits are worthwhile at the end.



WHAT IS NOT SEO SEO? SEO is not dead


This is because the search engines are getting more strict and more sophisticated, and search is becoming a lot more customized. Some people think they believe that "SEO is dead". It's true that old-fashioned SEO techniques such as link exchanging and cloaking , are now obsolete But that doesn't imply that SEO in general is dead, it's only growing. SEO is becoming more interconnected as it is integrating with social media. The search engines have realized that people are influenced by the opinions of people they know Therefore, they have included "social indications" inside their search algorithm. SEO is now becoming "social SEO" and there is more of a focus on making sure your content is shared on social media +1's, Likes and hyperlinks. In the long run, as long as people continue using search engines like Google or Bing, SEO will be a crucial element in an web-based strategy for marketing.


A good SEO program incorporates on-site SEO along with content marketing and a consistent social media schedule. We use this program to utilize for all of our full service SEO clients. We also realize that it's important to fully understand what SEO is prior to getting going to ensure you be prepared for the right expectations!


Which search results contain "organic"?


We have said before that organic search results are those that are earned through effective SEO, not paid for (i.e. there is no advertising). They were previously easy to spot - the advertisements were clearly marked as such . The other results typically consisted of "10 blue hyperlinks" which were listed below them. But , given the way search evolves, how can we spot organic results today?


Nowadays, search engine results pages known as "SERPs" -- have many more ads as well as more exciting organic result formats (called "SERP characteristics") like we've seen before. Some examples of SERP features include special snippets (or answer box) or People Also Ask boxes, image carousels, etc. The latest SERP features continue to emerge, driven largely by what people are seeking.


If, for instance, you search in Google search results for "Denver weather" you'll see a weather forecast for the City of Denver directly in the SERP instead of linking to a site that might have that forecast. And, if you search on the internet for "pizza Denver," you'll find an "local pack" result made up of Denver pizza outlets. Convenient, right?


It's important for us to remember that search engines make money from advertising. Their aim is to better deal with queries from searchers (within SERPs), to keep searchers coming back, and to keep they on the SERPs more.


Certain SERP features of Google are natural and may be influenced by SEO. They include featured short snippets (a promoted organic result that provides an answer inside a container) also related issues (a.k.a. "People are also asking" boxes).


It's worth noting that there are a variety of additional search tools that, even as they'ren't advertising paid for in the majority of cases, aren't affected by SEO. These search features usually contain data taken from data sources owned by proprietary companies which include Wikipedia, WebMD, and IMDb.


Why SEO is important


While paid advertising, social media, and other online platforms can bring traffic to websites However, the majority traffic is driven by search engines.


Organic search results cover more digital real space, appear more trustworthy for savvy users, and receive way more clicks more than paid ads. For example, of all US searches in the United States, only ~2.8% of people click on advertisements paid for.


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