Notes

1. capture the inconvenience
2. develop something which customer doesnt know they needed.
3. what is right is more imp than what is convenient
4. Leadership funnel
5. Catch the problem
6. Prospect - Market research
7. litmus Test -
is customer ready to prepay.
deposit
PO - letter of intent
Agree to buy
Expressing interest to buy.
8. credit and discount - you are in red ocean.
9. take into consideratio - future threat.
10. obsession with strategy - consumer advantage.
11. Stronger the reason - bigger the opportunity
12. technology - customer centricity
13. Market research -
Primary Research - talk to customers directly
14. Consumer research
15. public research - secondary research
16. understand human need.
17. successful - imperfect customer.
18. manpower : talent acquisition
19. 5 why???
20. Brainstorm
21. Get your WHY statement?
22. design thinking
23. PSP - Problem Solving Product
I - Integration
D - Delegation
E -
A - Automation
L
24. Scale With technology -
25. India is all about HINDI
26. Marketting is the key.
27. Repeat and reference:
28. Intellectual Property :
29. Pricing & Positioning
(Keep pricing in such a way that customer buys itself and you dont need to sell)
30. Deliver promise - what u stand for/what are you known for
31. Brand Positioning : Dainik Bhaskar case study
Reputation is the new currency :
32. What you want to be known for??
33. Make your Employees your brand ambassador
34. Use Social Influencer Marketting
9506278611 - anmol dhar
35. horses stable -
36. Service presentation -
37. Graffitti -
38. Product Pricing strategy - Consumer Profile
39. calculate - COGS - decide your costing first
40. Calculate Benefit for your customers - this is key.
41. Options available - competitors pricing
42. Product lifecycle - Where do u stand
43. If your margins are low and Profits are getting low - Time to change the product/service.
44. Marketing Cost + Adv Cost + Salary Cost = Cost of Customer Acquisition
45. Use Digital Tools to create leads to reduce COCA.
46. Your team should know completely about tour product / vision.
47. Make sure User Experience is WOW!!!
48. Create Customer feedback/Appreciation program/ take references
49. revive your data
50. brand value - dont talk about product at all. talk about outcomes n benefits
51. Partner with community - In our case its CA's and accountants.
52. make your content viral by using attractive taglines.
53. Must have in your ADS (Powerful Headline/ Exciting Offer / Customer benefits/ Guarantee / Call to action / Create Urgency)
54. 5 A's of marketting (Aware / Appeal / Ask / Act / Advocate)
Appeal/Aware = Brand Campaign ratio
Ask/Appeal = Content Marketting ratio
Act/Ask = Team/Sales interaction ratio
Advocate/Act = Product Experience Ratio

55. ORM - Online Reputation Management -
R - Ratings
Reviews
Repeat
Reference
Retention
Focus on ratings and reviews.

56. Expansion -
Do daily audits - on performance.
Performance Management -
identify weak and strong links
remove 10% manpower every year - weak performers.
catch people doing right things and reward them.
take 360 degree feedback.

57. Billion $ Business :
People/Process/Technology

Process - Accurate/Consistent/

58. CGP (Cash/Growth/Profit)
This will decide the growth of company

59. RGB DAshboard - Teams Performance
CGP - Companys Performance

60. Create CEO's office..
CEO- Growth related task
CEO's Office - Operation related task (PA/CFO/CSO)

61. Use time block
8-2pm - big tasks
2-8 pm = operational tasks

62. What went well, what went wrong and what can be improved. Daily Log.

63. Every Employee - Most Essential Goal.
My Role
My top 3 Goal
Effort Score / Result Score. (For RGB Dashboard)
Weekly Review.

64. KRA & KPI to be set for each employee.
65. Avg Sale Cycle time
66.

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